Posts Tagged ‘presentations’

Mar 10

The Portland Guide To PPC [presentation]

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally. My presentation for this session is titled “The Portland Guide To PPC”. In it I take […]

Sep 30

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

by | September 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments (0)

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]

Jun 30

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!   While I was originally there to present for the 9 Billion Ads […]

Feb 26

Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

by | February 26th, 2016 | Posted in Content, Keyword Research, Minnesota Events | Comments (0)

I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process. My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.

Nov 18

PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions

by | November 18th, 2015 | Posted in Pay Per Click | Comments (0)

  I was recently in Dallas, Texas for the State of Search conference put on by DFW SEM to give a talk on using pay per click advertising for promoting content. My presentation is titled “The PPC Advantage for Content Marketing – Initiatives that Increase Audience Reach and Conversions “.

Nov 14

From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

by | November 14th, 2015 | Posted in Blogging, Keyword Research, Minnesota Events | Comments (0)

  I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy. My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content […]

Nov 10

The Portlandia Guide to Conversion Rate Optimization

by | November 10th, 2015 | Posted in Conversion Optimization, Portland Events | Comments (0)

  I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO. My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia […]

Sep 11

Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?

by | September 11th, 2015 | Posted in Conferences and Seminars, Social Media | Comments (0)

  I recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: […]

Apr 27

PPC Bidding Strategies: from Foundational to Flexible

  This week I have the honor of presenting at the HeroConf in Austin, TX in the “More or Less: Flexible Bidding Strategies” session. My presentation for this session is entitled “PPC Bidding Strategies: from Foundational to Flexible“. Here is the full powerpoint presentation for you to reference. I hope you enjoy it!   View […]

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