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	<title>Search Marketing Blog &#187; PPC</title>
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	<link>http://www.webranking.com/blog</link>
	<description>News, Advice &#38; Tips on SEO, SEM, SMO, PPC, Links &#38; Analytics</description>
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		<title>Now Showing: Longer Google AdWords Extended Headlines Featuring Display URLs</title>
		<link>http://www.webranking.com/blog/longer-google-adwords-extended-headlines-with-display-urls</link>
		<comments>http://www.webranking.com/blog/longer-google-adwords-extended-headlines-with-display-urls#comments</comments>
		<pubDate>Mon, 25 Jul 2011 20:50:38 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[text ads]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=5348</guid>
		<description><![CDATA[A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad&#8217;s first description line, and also contain the text ads display URL (domain name). Google is either seeing a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor</title>
		<link>http://www.webranking.com/blog/how-to-change-keywords-to-broad-match-modifier-using-google-adwords-editor</link>
		<comments>http://www.webranking.com/blog/how-to-change-keywords-to-broad-match-modifier-using-google-adwords-editor#comments</comments>
		<pubDate>Tue, 28 Jun 2011 15:10:50 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Tools & Software]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[broad match modifier tool]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google AdWords Editor]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click management]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=4851</guid>
		<description><![CDATA[In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/how-to-change-keywords-to-broad-match-modifier-using-google-adwords-editor/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Communication Ad Extensions for Google AdWords</title>
		<link>http://www.webranking.com/blog/communication-ad-extensions-for-google-adwords</link>
		<comments>http://www.webranking.com/blog/communication-ad-extensions-for-google-adwords#comments</comments>
		<pubDate>Tue, 31 May 2011 15:25:31 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ad extensions]]></category>
		<category><![CDATA[communication ad extensions]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[request an email ad extension]]></category>
		<category><![CDATA[request call ad extension]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=4454</guid>
		<description><![CDATA[The new Google AdWords &#8220;Communication Ad Extensions&#8221; have started to appear in search results for limited queries and searchers. These new extensions provide additional options for searchers to contact the advertiser that go beyond the click. Surfers now have the option to Request Call or Request Email. Communication Extensions are intended to be a simple [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/communication-ad-extensions-for-google-adwords/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Is Lead Fraud, Click Fraud 2.0?  A New AdSense Scam Targeting Google AdWords Display Network Advertisers</title>
		<link>http://www.webranking.com/blog/lead-click-fraud-adsense-scam-google-adwords-advertisers</link>
		<comments>http://www.webranking.com/blog/lead-click-fraud-adsense-scam-google-adwords-advertisers#comments</comments>
		<pubDate>Tue, 19 Oct 2010 20:22:34 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Analytics and Conversions]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[click fraud 2.0]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Display Network]]></category>
		<category><![CDATA[lead fraud]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2947</guid>
		<description><![CDATA[Ladies and gentlemen: the story you are about to read is true. Not even the names have been changed to protect the innocent. What follows is an account of what at first seemed like a few fraudulent leads, but upon closer inspection included stolen personal information, unscrupulous AdSense publishers and a blind eye turned by [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/lead-click-fraud-adsense-scam-google-adwords-advertisers/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Google Testing New &#8220;Related to&#8221; Sponsored PPC Ads Segmentation in SERPs?</title>
		<link>http://www.webranking.com/blog/google-testing-new-ppc-segmentation-in-serps</link>
		<comments>http://www.webranking.com/blog/google-testing-new-ppc-segmentation-in-serps#comments</comments>
		<pubDate>Fri, 23 Jul 2010 23:59:13 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine result pages]]></category>
		<category><![CDATA[SERPs]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2872</guid>
		<description><![CDATA[Hummm. It is Friday afternoon so I guess this falls in line with the timing of most of Google&#8217;s tests and new feature roll outs, like when they tested their left side search tool on Friday, April 2nd that was Officially Launched on Thursday, May 6th or when they Tested Olympic Logos in Search Pages [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/google-testing-new-ppc-segmentation-in-serps/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad</title>
		<link>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified</link>
		<comments>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:07:21 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[anchor modified broad match]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[exact match]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[key word phrases]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2740</guid>
		<description><![CDATA[Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it&#8217;s release to US campaigns is something that [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified/feed</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior</title>
		<link>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier</link>
		<comments>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier#comments</comments>
		<pubDate>Wed, 23 Jun 2010 21:11:08 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2580</guid>
		<description><![CDATA[First off, before I get into praising (below) the new Google AdWords&#8217; Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google&#8217;s &#8220;Expanded Broad Match&#8221; since it&#8217;s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier/feed</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Mother&#8217;s Day Search &amp; Marketing on the Rise, Too Late for SEO, PPC &amp; SMO?</title>
		<link>http://www.webranking.com/blog/mothers-day-search-marketing</link>
		<comments>http://www.webranking.com/blog/mothers-day-search-marketing#comments</comments>
		<pubDate>Thu, 29 Apr 2010 18:45:16 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Holiday]]></category>
		<category><![CDATA[Mothers Day]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMO]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2040</guid>
		<description><![CDATA[The Internet ads have been spotted, etailers have posted their shopping guides, social trends are getting hot, and search queries are rising sharply. It&#8217;s official, Mother&#8217;s Day Marketing Season is in full bloom along with the tulips! &#160; With interest and search volume on the rise (and still rising), and time running out, you will [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/mothers-day-search-marketing/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>6 Frightening Tales from the Paid Search Crypt</title>
		<link>http://www.webranking.com/blog/6-frightening-tales-from-the-paid-search-crypt</link>
		<comments>http://www.webranking.com/blog/6-frightening-tales-from-the-paid-search-crypt#comments</comments>
		<pubDate>Thu, 29 Oct 2009 17:54:23 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Chris Lister]]></category>
		<category><![CDATA[Halloween]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=752</guid>
		<description><![CDATA[Paid Search. Nothing seems to strike fear into the heart of a client quicker then the mention of those two horrifying words. Bring up Search Engine Optimization? No worries; they all want their sites to show up organically. Link Building? With a little explanation on the intricacies, most see the value these important links play [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/6-frightening-tales-from-the-paid-search-crypt/feed</wfw:commentRss>
		<slash:comments>7</slash:comments>
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