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	<title>Search Marketing Blog &#187; paid search</title>
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	<link>http://www.webranking.com/blog</link>
	<description>News, Advice &#38; Tips on SEO, SEM, SMO, PPC, Links &#38; Analytics</description>
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		<title>Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad</title>
		<link>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified</link>
		<comments>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:07:21 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[anchor modified broad match]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[exact match]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[key word phrases]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2740</guid>
		<description><![CDATA[Yes!  It finally happened.  Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States.  Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it&#8217;s release to US campaigns [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Google&#8217;s New Keyword Broad Match Modifier: The AdWords PPC Targeting Savior</title>
		<link>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier</link>
		<comments>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier#comments</comments>
		<pubDate>Wed, 23 Jun 2010 21:11:08 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2580</guid>
		<description><![CDATA[First off, before I get into praising (below) the new Google AdWords&#8217; Broad Match Modifier (BMM), let me state for the record that I have HATED, H.A.T.E.D., Ha-Ha-Hated Google&#8217;s &#8220;Expanded Broad Match&#8221; since it&#8217;s inception!
Why?
Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I half jokingly referred [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>6 Frightening Tales from the Paid Search Crypt</title>
		<link>http://www.webranking.com/blog/6-frightening-tales-from-the-paid-search-crypt</link>
		<comments>http://www.webranking.com/blog/6-frightening-tales-from-the-paid-search-crypt#comments</comments>
		<pubDate>Thu, 29 Oct 2009 17:54:23 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Chris Lister]]></category>
		<category><![CDATA[Halloween]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=752</guid>
		<description><![CDATA[Paid Search. Nothing seems to strike fear into the heart of a client quicker then the mention of those two horrifying words.
Bring up Search Engine Optimization? No worries; they all want their sites to show up organically.
Link Building? With a little explanation on the intricacies, most see the value these important links play in gaining [...]]]></description>
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		<slash:comments>6</slash:comments>
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