Posts Tagged ‘modified broad match – MBM’

Jun 28

How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor

by | June 28th, 2011 | Posted in Pay Per Click, Tools & Software | Comments (10)

In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be […]

Jul 16

Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad

by | July 16th, 2010 | Posted in Keyword Research, Pay Per Click | Comments (28)

Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]

Jun 23

Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior

by | June 23rd, 2010 | Posted in Keyword Research, Pay Per Click | Comments (16)

First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]

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