It’s been almost 2 years since Bing launched in June of 2009. Yea, I know. TWO YEARS. Like many other search engine marketers I waited… and waited… and waited… and continued to wait and wonder if Microsoft’s new engine was going to stick around, or if it was destined to fade away with the likes of Northern Light, Excite, Infoseek, DirectHit and countless others that ended up in the Searching Graveyard.

Well. It’s still here. And it’s bigger than ever.

Recent surveys suggest that Bing powered searches have grown to almost 30% of the total U.S. search market. That is a larger audience than any other search engine has had, in what, 5 years? This is due in large part to the completion of their Search Alliance with Yahoo and the fact Microsoft is a marketing machine. And even though PPC search traffic from the Binghoo merger is currently only coming in at 70% of combined pre-Alliance traffic levels, search marketers now only have to manage a single AdCenter platform.

Bing Still Searching For Love

Continue reading “The Bing Challenge: 31 Days of Google Free Search. Can It Be Done?” »

 
Kudos to Paul Kragthorpe for spotting what is either a Good Friday (long weekend) test or a limited/controlled release of a new format for Google’s search engine result pages (SERP’s).

 

Always a clever one to notice similarities, Paul remarks seem to be on point:

Continue reading “Google Testing New Format in Search Engine Result Pages?” »

Ahoy, me Hearties! September 19th is International Talk Like A Pirate Day. In honor of this bloody great day I thought I would let ye landlubbers all in on how ye too can search like the pirates do. An I no just talk’n bout the 7 seas mind ye!

To find the Pirate Search ya’ll first have to follow some clues and go on a little search of your own…

Continue reading “How To Google Search Like a Pirate! (only for use on International Talk Like a Pirate Day;-}” »