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	<title>Search Marketing Blog &#187; Google Adwords</title>
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	<description>News, Advice &#38; Tips on SEO, SEM, SMO, PPC, Links &#38; Analytics</description>
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		<title>The 2011 SEM Wish List</title>
		<link>http://www.webranking.com/blog/sem-wish-list</link>
		<comments>http://www.webranking.com/blog/sem-wish-list#comments</comments>
		<pubDate>Wed, 21 Dec 2011 22:47:40 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Top 10 Lists]]></category>
		<category><![CDATA[Alex Cohen]]></category>
		<category><![CDATA[Andrew Baker]]></category>
		<category><![CDATA[Andy Groller]]></category>
		<category><![CDATA[Brad Geddes]]></category>
		<category><![CDATA[Bryant Garvin]]></category>
		<category><![CDATA[Chad Summerhill]]></category>
		<category><![CDATA[Chris Kostecki]]></category>
		<category><![CDATA[Chris Lister]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Cleofe Betancourt]]></category>
		<category><![CDATA[Crystal Anderson]]></category>
		<category><![CDATA[Dan Tisser]]></category>
		<category><![CDATA[Dave Rosborough]]></category>
		<category><![CDATA[Eloi Casali]]></category>
		<category><![CDATA[Emily Las]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[James Zolman]]></category>
		<category><![CDATA[Jeremy Brown]]></category>
		<category><![CDATA[Joanna Lord]]></category>
		<category><![CDATA[John Lavin]]></category>
		<category><![CDATA[John Lee]]></category>
		<category><![CDATA[Lisa Sanner]]></category>
		<category><![CDATA[Luke Alley]]></category>
		<category><![CDATA[Mark Kennedy]]></category>
		<category><![CDATA[Matt Umbro]]></category>
		<category><![CDATA[Melissa Mackey]]></category>
		<category><![CDATA[Michelle Morgan]]></category>
		<category><![CDATA[Nick LeRoy]]></category>
		<category><![CDATA[Rachael Gerson]]></category>
		<category><![CDATA[Richard Fergie]]></category>
		<category><![CDATA[Rob Lenderman]]></category>
		<category><![CDATA[Todd Mintz]]></category>
		<category><![CDATA[Tony Tellijohn]]></category>
		<category><![CDATA[wish list]]></category>
		<category><![CDATA[wishlist]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=5780</guid>
		<description><![CDATA[Hello and Welcome! It&#8217;s the holidays, and we at WebRanking have spent a little time recently reflecting and appreciating what 2011 has brought us. From our great colleagues, both new and old, to our great clients, both new and old, we feel incredibly blessed to work in this amazing industry and eagerly look forward to [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/sem-wish-list/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Now Showing: Longer Google AdWords Extended Headlines Featuring Display URLs</title>
		<link>http://www.webranking.com/blog/longer-google-adwords-extended-headlines-with-display-urls</link>
		<comments>http://www.webranking.com/blog/longer-google-adwords-extended-headlines-with-display-urls#comments</comments>
		<pubDate>Mon, 25 Jul 2011 20:50:38 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[text ads]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=5348</guid>
		<description><![CDATA[A new Google AdWords combination headline has started to show up in recent PPC text ads for select queries. This new ad headline format is an even longer version of the extended headlines that include the ad&#8217;s first description line, and also contain the text ads display URL (domain name). Google is either seeing a [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/longer-google-adwords-extended-headlines-with-display-urls/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor</title>
		<link>http://www.webranking.com/blog/how-to-change-keywords-to-broad-match-modifier-using-google-adwords-editor</link>
		<comments>http://www.webranking.com/blog/how-to-change-keywords-to-broad-match-modifier-using-google-adwords-editor#comments</comments>
		<pubDate>Tue, 28 Jun 2011 15:10:50 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Tools & Software]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[broad match modifier tool]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google AdWords Editor]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click management]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=4851</guid>
		<description><![CDATA[In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/how-to-change-keywords-to-broad-match-modifier-using-google-adwords-editor/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Communication Ad Extensions for Google AdWords</title>
		<link>http://www.webranking.com/blog/communication-ad-extensions-for-google-adwords</link>
		<comments>http://www.webranking.com/blog/communication-ad-extensions-for-google-adwords#comments</comments>
		<pubDate>Tue, 31 May 2011 15:25:31 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[ad extensions]]></category>
		<category><![CDATA[communication ad extensions]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[request an email ad extension]]></category>
		<category><![CDATA[request call ad extension]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=4454</guid>
		<description><![CDATA[The new Google AdWords &#8220;Communication Ad Extensions&#8221; have started to appear in search results for limited queries and searchers. These new extensions provide additional options for searchers to contact the advertiser that go beyond the click. Surfers now have the option to Request Call or Request Email. Communication Extensions are intended to be a simple [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/communication-ad-extensions-for-google-adwords/feed</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Is Lead Fraud, Click Fraud 2.0?  A New AdSense Scam Targeting Google AdWords Display Network Advertisers</title>
		<link>http://www.webranking.com/blog/lead-click-fraud-adsense-scam-google-adwords-advertisers</link>
		<comments>http://www.webranking.com/blog/lead-click-fraud-adsense-scam-google-adwords-advertisers#comments</comments>
		<pubDate>Tue, 19 Oct 2010 20:22:34 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[Analytics and Conversions]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[click fraud]]></category>
		<category><![CDATA[click fraud 2.0]]></category>
		<category><![CDATA[Google AdSense]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google Display Network]]></category>
		<category><![CDATA[lead fraud]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2947</guid>
		<description><![CDATA[Ladies and gentlemen: the story you are about to read is true. Not even the names have been changed to protect the innocent. What follows is an account of what at first seemed like a few fraudulent leads, but upon closer inspection included stolen personal information, unscrupulous AdSense publishers and a blind eye turned by [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/lead-click-fraud-adsense-scam-google-adwords-advertisers/feed</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Google Testing New &#8220;Related to&#8221; Sponsored PPC Ads Segmentation in SERPs?</title>
		<link>http://www.webranking.com/blog/google-testing-new-ppc-segmentation-in-serps</link>
		<comments>http://www.webranking.com/blog/google-testing-new-ppc-segmentation-in-serps#comments</comments>
		<pubDate>Fri, 23 Jul 2010 23:59:13 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[search engine result pages]]></category>
		<category><![CDATA[SERPs]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2872</guid>
		<description><![CDATA[Hummm. It is Friday afternoon so I guess this falls in line with the timing of most of Google&#8217;s tests and new feature roll outs, like when they tested their left side search tool on Friday, April 2nd that was Officially Launched on Thursday, May 6th or when they Tested Olympic Logos in Search Pages [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/google-testing-new-ppc-segmentation-in-serps/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad</title>
		<link>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified</link>
		<comments>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:07:21 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[anchor modified broad match]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[exact match]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[key word phrases]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2740</guid>
		<description><![CDATA[Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it&#8217;s release to US campaigns is something that [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified/feed</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior</title>
		<link>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier</link>
		<comments>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier#comments</comments>
		<pubDate>Wed, 23 Jun 2010 21:11:08 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2580</guid>
		<description><![CDATA[First off, before I get into praising (below) the new Google AdWords&#8217; Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google&#8217;s &#8220;Expanded Broad Match&#8221; since it&#8217;s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier/feed</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Google AdWords Pay Per Click Seminar for Success in Minneapolis</title>
		<link>http://www.webranking.com/blog/google-adwords-pay-per-click-seminar-for-success-in-minneapolis</link>
		<comments>http://www.webranking.com/blog/google-adwords-pay-per-click-seminar-for-success-in-minneapolis#comments</comments>
		<pubDate>Tue, 14 Jul 2009 22:00:10 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Conferences and Seminars]]></category>
		<category><![CDATA[Minnesota Events]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Minneapolis]]></category>
		<category><![CDATA[Minnesota]]></category>
		<category><![CDATA[MN]]></category>
		<category><![CDATA[search marketing conferences]]></category>
		<category><![CDATA[search marketing education]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=188</guid>
		<description><![CDATA[At WebRanking, we are dedicated to enhancing our own knowledge in the industry we love. So on Thursday and Friday of this week, July 16th &#038; 17th, I will be out of the office attending the Google AdWords™ Seminar for Success in Minneapolis. This is an Advanced Level Training Seminar designed to educate experienced advertisers [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/google-adwords-pay-per-click-seminar-for-success-in-minneapolis/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Changes Keyword Tool, Adds Local Search Volume</title>
		<link>http://www.webranking.com/blog/google-changes-keyword-tool-adds-local-search-volume</link>
		<comments>http://www.webranking.com/blog/google-changes-keyword-tool-adds-local-search-volume#comments</comments>
		<pubDate>Wed, 22 Apr 2009 10:58:54 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Tools & Software]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[key word phrases]]></category>
		<category><![CDATA[keyphrases]]></category>
		<category><![CDATA[keyword tools]]></category>
		<category><![CDATA[keywords]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=38</guid>
		<description><![CDATA[Google recently added a new “Local Search Volume” metric to their Keyword Tool that provides additional keyword search data for the country that you are targeting.  This is a great feature for determining keyword versions for geographic targeting of campaigns.]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/google-changes-keyword-tool-adds-local-search-volume/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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