It’s the holidays, and we at WebRanking have spent a little time recently reflecting and appreciating what 2011 has brought us. From our great colleagues, both new and old, to our great clients, both new and old, we feel incredibly blessed to work in this amazing industry and eagerly look forward to what 2012 has in store.
But just because we are happy with 2011, it doesn’t mean we are getting complacent. With that, we bring you the 2011 SEM Wish List!
This year’s search engine marketing wish list contains almost 200 wishes, wants, desires and must-haves from over 30 esteemed search marketing professionals. SEM topics covered range from SEO and PPC, to Web Analytics and Social Media. Some of our SEM’s biggest wishes were regarding AdWords Ad Extensions and Search Partners, greater adCenter Admin and UI improvements, and of course, for Google to give search marketers back their (not provided) keyword data!
As proud sponsors of Ignite Portland 9 we were tasked with creating a 30 second promotional video to be played during the event’s intermission at the Bagdad theater. Our original idea was to create a 70’s stylized buddy cop movie trailer with my 1 year old son, but when the “Lil’ Dictator” was more inclined to eat the fake mustache than he was to wear it, we decided to go in a new direction.
While only one of WebRanking’s “two bad brothers you know so well” were available for the filming of the trailer, Tony and I decided to move forward without the “one lone Beastie” and create our own version of Sabotage. While WebRanking certainly have no aspirations of leaving the Search Engine Marketing community after 12 ½ years in order to pursue film making, we did enjoy the process plus it gave me an excuse to sport a mustache for the past couple of months.
On September 13th 2009 Owen Matthew (a.k.a The Lil’ Dictator) was born and life as I knew it changed forever. You see I had become a father for the first time in my life and this momentous occasion spurred a huge change and maturation in me personally, forcing me to reprioritize my life, focus on my career and reduce the hours spent at the local brew pubs.
I’ve only been a Dad now for a little over 9 months, but through this crash course called parenthood I’ve managed to pick up some solid life lessons that are applicable not only to fatherhood, but also to my day job as a social media marketer (and addict). With Father’s Day right around the corner, I thought I’d share the 4 things that Fatherhood has taught me about being successful in Social Media.
The Red & Black Café is a worker owned, collectively managed, anarchist friendly, vegan coffee shop and restaurant located here in Portland, Oregon. A curiosity in some parts of the country, but here in the Northwest just another place to get a vegan meal and a cup of coffee… unless that is; you’re a Portland Police officer.
Recently the Red & Black café made national news when they asked a uniformed Officer to leave the premises because his presence reportedly made some of the other patrons uncomfortable. See, the Red & Black has a Safer Space policy, and according to reports, one of the “owners” asked the officer to leave (after they sold him his cup of coffee) because a good number of their patrons don’t feel safe around the police.
Are your private parts private on your social media accounts?
There has been a lot of discussion as of late regarding Facebook and their new “Your Information is not as private as you might have thought it was” privacy policy. While I really don’t have anything new to add directly to this conversation that hasn’t already been said, it does lead to a discussion about the importance of filtering your social media presence for both your personal and professional personas.
By keeping the following simple guidelines in mind you can hopefully avoid those awkward “I can’t believe my Mom now knows I party like that” moments.
Yelp has been getting a lot of attention recently and none of it is for being funny, useful or cool. With multiple lawsuits in the works, and claims of extortion and review manipulation being bantered around daily, the integrity of Yelp’s has been up for debate. In an attempt to quell those complaints and add more transparency to the process of how reviews are filtered, Yelp announced today on their official blog two major changes to the way they do business.
The first change, and one that has been requested by reviewers and business owners alike, is the ability to see the reviews that get caught in the oh so secretive review algorithm. That’s right, all of those reviews deemed to be from disgruntled ex employees, revenge seeking former lovers, unethical competitors, robots, the business owner’s family and the solicited 5 star customer are now available for all to see.
Want to discover reviews for your favorite restaurant or even your own business that didn’t make the cut to prime time? Here’s how you do it:
This is the third and final part of my interview with Luther Lowe, Business Outreach Manager at Yelp.
In the first part we discussed what it means to be Yelp’s Business Outreach Manger, the recent class action lawsuit brought against their company and how Yelp is a transactional social media website. While part two covered why Yelp frowns on review solicitation, how they protect businesses from fraudulent reviews and the do’s and don’ts on interacting with customers who have posted negative reviews about your business.
Today we will discuss the free and paid tools that are available to businesses, the possibility of opting out of Yelp reviews and a new webinar series designed exclusively for small businesses.
Following is the final piece of my three part interview with Luther:
This is the second part of my three part interview with Luther Lowe, Yelp’s Business Outreach Manager. In Part One, we discussed what it means to be Yelp’s Business Outreach Manger, the recent class action lawsuit brought against their company and how Yelp is a transactional social media website.
In this second part of the interview we look at why Yelp frowns on review solicitation, how they protect businesses from fraudulent reviews and the do’s and don’ts on interacting with customers who have posted negative reviews about your business.
Following is the second part of my three part interview with Luther:
I recently had the opportunity to sit down for an extensive interview with Luther Lowe, Yelp’s Business Outreach Manager. Luther was in town to speak at SEMpdx’s Searchfest, and was kind enough to set aside some time to enjoy a couple pints of locally brewed IPA and answer questions regarding his role at Yelp, the recent lawsuits brought against their company and how small businesses can get the most out of their Yelp business listing.
Following is part one of my three part interview with Luther:
At WebRanking we believe that our success is best measured by the success of our clients. In my 8 years with the company, I have had the privilege of working with a diverse range of amazing clients, and I am happy to say that we have played a small role in helping many find online success.
This post is the first in what I hope to make a regular feature here on our Search Marketing blog. The idea is to give our readers the opportunity to meet some of our remarkable clients, learn about their unique businesses and glean some knowledge from their entrepreneurial experiences.
For our first Client Spotlight post, we are extremely lucky to speak with Dr. Ron Marquardt, co-owner of MVP Seminars. Ron has been a client with WebRanking since September of 2004.
Yesterday on their official blog, Yelp.com announced that they have launched new categories for business owners. The expansion is quite thorough and allows the niche business to separate themselves from some of the more general category listings. From “Disc Golf”, “Tattoo Removal”, “Window Installation”, “Lasik” and “Cosmetic Dentists”, there are now specific categories to match up with more specific user searches (see the complete list of 70 new categories below).
If you have not yet claimed your business listing on Yelp…well, what are you waiting for? Yelp is a fantastic way for local businesses to promote themselves to their community and allows business owners to gauge the pulse of how they are being received by their customers. Smart business owners will see definite benefits when they monitor their reviews, respond professionally to negative reviews, and interact positively with their current client base that utilizes Yelp.
If you find a reoccurring theme in your reviews, like your receptionist is frequently rude, your valet parking prices are too high, or cleanliness does not appear to be a priority, then these are all areas that can be addressed internally and if rectified will create a positive buzz and better customer experience. And most importantly…better reviews.
Wait, please don’t unfollow me. I didn’t really mean that. I’m sorry. I was…drunk, yeah that’s it. I wasn’t thinking straight. Really, it’s not you…it’s me.
I really do love you…but to be honest, I think I might hate you at the same time.
Social Media is Breaking My Heart
We have been seeing each other casually now for quite some time, but I have to wonder where this is going? I remember the early days of our relationship, when you were just an occasional blog post, or we would slum around together on SixDegrees & Friendster.
Boy, the times sure have changed and you are more popular then ever before. Everyone is talking about you and seems to want a piece of you. Maybe it is out of jealousy, but it hurts to hear my friends and Search colleagues talk about how you “put out” great results when they are with you.
With Christmas only a few days away, those last minute acts of kindness probably aren’t going to be enough to get your name scratched off the naughty list and penciled into the nice one. Sure, you might hope to slip by this year on some clerical error or a loophole in the revised 2009 Naughty and Nice Code of Ethics, but remember Santa is supposedly checking them twice (which makes me wonder if he has a Naughty & Nice app for his iPhone yet, or is still doing it by hand?).
Yet whether your stocking this year will be filled with lumps of coal or gifts of joy, you are not alone. We have sent out a request to our colleagues, associates and some talented search elves up north to come up with our First Annual Not Quite Definitive List of Who’s Been Naughty and Who’s Been Nice in Search for 2009.
Nobody's walking out on this fun, old-fashioned family Christmas.
* THE NICE LIST *
* Google gets lots of gifts for attempting to innovate search with real-time results, social search, and more.
* StumbleUpon.com gets lots of gifts this Holiday season for leaving the hands off of eBay, listening to its community, and implementing changes around their desires.
- Jordan Kasteler
* Bing goes on this list for bringing more seriousness in competition to the search landscape. They’ve got a long way to go, but it’s the first positive step in a long, long time.
- Rand Fishkin
* Google Adwords new ad formats. This was a long-time coming in my opinion. I am curious to see if Yahoo and MSN try to follow Google, or, wait until their platform merger.
* Google Analytics upgrades since October….specifically, more “Goals” and “Alert” system.
* Google Webmaster Tools upgrades….specifically, their “Parameter Handling”.
Paid Search. Nothing seems to strike fear into the heart of a client quicker then the mention of those two horrifying words.
Bring up Search Engine Optimization? No worries; they all want their sites to show up organically.
Link Building? With a little explanation on the intricacies, most see the value these important links play in gaining online exposure.
Social Media? Of course they are interested, it’s the new rage…and if all the cool kids are doing it, they don’t want to miss out on the action.
But the moment you mention Paid Search, a surprisingly large percentage react like you just asked them to sign their soul over to Beelzebub, the dark lord himself. No other Search Marketing medium gets the types of horrified reactions that Paid Search does. This is especially true for small businesses and local clients that have little experience in marketing their businesses online.
On behalf of the entire WebRanking staff, I would like to congratulate Chris Lister and his wife on the birth of their baby boy, Owen. Congratulations and welcome on the new addition! We wish you all a happy and healthy beginning on your new adventure.
Yelp has been getting a lot of attention recently and none of it is for being funny, useful or cool. With multiple lawsuits in the works, and claims of extortion and review manipulation being bantered around daily, the integrity of Yelp’s has been up for debate. In an attempt to quell those complaints and add more transparency to the process of how reviews are filtered, Yelp announced today on their 
Yesterday on their 
