<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Search Marketing Blog &#187; broad match modifier &#8211; BMM</title>
	<atom:link href="http://www.webranking.com/blog/tag/broad-match-modifier/feed" rel="self" type="application/rss+xml" />
	<link>http://www.webranking.com/blog</link>
	<description>News, Advice &#38; Tips on SEO, SEM, SMO, PPC, Links &#38; Analytics</description>
	<lastBuildDate>Tue, 31 Jan 2012 19:47:50 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>How to Change Keywords to +Broad +Match +Modifier Using Google AdWords Editor</title>
		<link>http://www.webranking.com/blog/how-to-change-keywords-to-broad-match-modifier-using-google-adwords-editor</link>
		<comments>http://www.webranking.com/blog/how-to-change-keywords-to-broad-match-modifier-using-google-adwords-editor#comments</comments>
		<pubDate>Tue, 28 Jun 2011 15:10:50 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Tools & Software]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[broad match modifier tool]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[Google AdWords Editor]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[pay per click management]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=4851</guid>
		<description><![CDATA[In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions. Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/how-to-change-keywords-to-broad-match-modifier-using-google-adwords-editor/feed</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad</title>
		<link>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified</link>
		<comments>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:07:21 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[anchor modified broad match]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[exact match]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[key word phrases]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2740</guid>
		<description><![CDATA[Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it&#8217;s release to US campaigns is something that [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified/feed</wfw:commentRss>
		<slash:comments>25</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior</title>
		<link>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier</link>
		<comments>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier#comments</comments>
		<pubDate>Wed, 23 Jun 2010 21:11:08 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEM]]></category>

		<guid isPermaLink="false">http://www.webranking.com/blog/?p=2580</guid>
		<description><![CDATA[First off, before I get into praising (below) the new Google AdWords&#8217; Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google&#8217;s &#8220;Expanded Broad Match&#8221; since it&#8217;s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I [...]]]></description>
		<wfw:commentRss>http://www.webranking.com/blog/pay-per-click-keyword-broad-match-modifier/feed</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
	</channel>
</rss>

