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	<title>Search Marketing Blog &#187; anchor modified broad match</title>
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		<title>Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad</title>
		<link>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified</link>
		<comments>http://www.webranking.com/blog/pay-per-click-keyword-match-types-exact-phrase-broad-and-modified#comments</comments>
		<pubDate>Fri, 16 Jul 2010 20:07:21 +0000</pubDate>
		<dc:creator>James</dc:creator>
				<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[anchor modified broad match]]></category>
		<category><![CDATA[broad match modifier - BMM]]></category>
		<category><![CDATA[exact match]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[key word phrases]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[modified broad match - MBM]]></category>
		<category><![CDATA[paid search]]></category>
		<category><![CDATA[PPC]]></category>

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		<description><![CDATA[Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it&#8217;s release to US campaigns is something that [...]]]></description>
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