No other keyword tool has the search volume data that the Google AdWords keyword tool has, so I usually recommend for people to stick with that until they have exhausted it.

For the keywords [cctv signs] and +cctv +sign….

[cctv signs] will only march: cctv signs
+cctv +sign will likely match: cctv signage
They will most likely not match: cctv stickers
They will not match: security signs uk

Thanks for your reply and kind for clearing my doubts .

May be I haven’t read your other posts.

Do you suggest any tool other than Google keyword tool?

One question.

keyword :- cctv signs
I may use [cctv signs] and +cctv +sign in this case.
will it match: cctv stickers,cctv signage and security signs uk for BMM

I hope my question is not diverting the post topic.

thanks
Ayyappan

- Yes. The Google Keyword tool search volume data is rough, gets rounded & grouped, and is not accurate enough to base individual keyword decisions on.

For these situations, I add these keywords to a targeted Ad Group and first check to see if their Quality Scores are 7 or higher, and second if they do get search volume that the AdWords keyword tool is not reporting. If they have good QS’s, then I leave them in and wait for potential clicks. If not delete or move.

Sometimes you’ll run across a new search term that has surprisingly more search volume than expected. Those are usually little gems that maost competitors will not be aware of:)

Thank you for your reply.

I got few more doubts if its OK with you.

Is it wise to add those relevant keywords which are not at all searched according to Google Keyword tool?

example :- accident book search 0 times [not real statics],Can I keep it as a phrase so that in future if it may happens to search,worth a click isnt it.

thanks
ayyappan

1. can we use fully modified broad match to cover phrase
eg:- +car +door to cover “car door”

- Yes. Modified Broad will cover the Phrase match version. Phrase match is becoming used less and less in AdWords.

2. Can we use negative keywords for modified broad match.
eg:- +car +door and free as a negative keyword

- Yes. Negative keywords will affect BMM keywords. So using -free in an Ad Group or Campaign containing the keywords +car +door, will prevent it from showing up for the keyword free car door.

Thank you for your clarification.But few things are still poking me.

I think you are comparing broad and modified broad match.Yes modified broad match is a enhanced feature of the broad match.But I comparing modified broad match with phrase.

If you can see the diagram of Google it says the full modified broad match “also matches ” ,so this make me feel that it does the job of exact,phrase as well.

My questions are:-
1. can we use fully modified broad match to cover phrase
eg:- +car +door to cover “car door”

2. Can we use negative keywords for modified broad match.
eg:- +car +door and free as a negative keyword

cheers
Ayyappan

Adding the Plus character “+” to some of your broad keywords is a way of controlling the matching of those. You are essentially telling Google that these are more important and NEED to closely match versions triggered in search queries.

Also, this BMM matching will provide fewer impressions than the standard broad match, but better targeted/quality ones.

This diagram is bit more clear than Google’s one.

But I have doubt in your dual anchor modified

keyword : +mens formal +shoes
matches : horse shoes for men

So why one need modified broad match?

It could be useful if the modified feature allowed in phrase or exact
like +”formal shoes” ,+[formal shoes].

So as per my analytics from live data is that the new invention guarantees more visits but not quality one.

Google should have focused on modified phrase match.

cheers
Ayyappan

Missed this first time around, great breakdown of the 3 types of modified broad match, I like the anchor concept and the infographic is pretty cool.

You know it’s my favourite match type due to the flexibility it offers.

Cheers,

Andy