Feb 01

AdWords Updates Structured Snippets Headers and Adds Language Options

by | February 1st, 2016 | Posted in Pay Per Click | Comments Off on AdWords Updates Structured Snippets Headers and Adds Language Options

Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.

Google AdWords Ad Extension Structured Snippets New Models Header and Languages Updates

Google AdWords Ad Extension Structured Snippets New Models Header and Languages Updates

Dec 05

Google AdWords Sunsetting Social Ad Extensions on December 10th

by | December 5th, 2015 | Posted in Pay Per Click | Comments Off on Google AdWords Sunsetting Social Ad Extensions on December 10th

Google is retiring the AdWords Social Ad Extension used to enhance search ads with Google+ annotation data after 4 years in use.

Google AdWords Social Ad Extensions 2011 to 2015

Google AdWords Sunsetting Social Ad Extensions on December 10th 2015

Nov 10

The Portlandia Guide to Conversion Rate Optimization

by | November 10th, 2015 | Posted in Conversion Optimization, Portland Events | Comments Off on The Portlandia Guide to Conversion Rate Optimization
The Portlandia Guide to CRO

The Portlandia Guide to Conversion Rate Optimization

 
I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO.

My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia point of view.

Aug 31

The Complete Guide to Google AdWords Structured Snippets Ad Extensions

by | August 31st, 2015 | Posted in Pay Per Click | Comments (1)
Google AdWords Ad Extension Structured Snippets

Google AdWords Ad Extension Structured Snippets

Structured Snippets Guide Table of Contents

Preface

For the past several years Google AdWords has been releasing new ad extensions that were meant to expand the details that advertisers can “Add-On” to their various ads. Ad Extensions including Sitelinks, Callouts and Review Extensions, while limited in their own right, each provide more ad copy for ads that have an ad rank high enough to be listed in the top 3 spots of search results.

Google AdWords Text Ad with 4 Ad Extensions

Google AdWords Text Ad with 4 Ad Extensions

Aug 19

How-To Fix a WordPress Site That Has Been Hacked and Leaving Spam Pages

by | August 19th, 2015 | Posted in Tools & Software, Web Development | Comments Off on How-To Fix a WordPress Site That Has Been Hacked and Leaving Spam Pages

wordpress-hacked-fixed

We have seen several WordPress sites that have been hacked recently, and it’s been ugly for SEO. One particular client with a WordPress installation had 80 pages inserted into their site, and the worst part is we didn’t know because we couldn’t see the pages in the admin!

Now, I don’t know how in the world they hacked the site, nor how the heck they created pages that don’t show up in the admin, but I’m going to go over how to check your own site for this, and how to remove those pages and steps you can take to hopefully keep them gone.

Has My WordPress Site Been Hacked?

Aug 11

New Keywords Tab Segmentation Showing in Google AdWords Accounts

by | August 11th, 2015 | Posted in Pay Per Click | Comments (1)

 
+Finally. “Finally”. [Finally]!

It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift.

We spotted a different layout this week in a new client account that streamlines access to the different keyword reports that most PPC managers use on a daily basis:

New Google AdWords Keywords Tab Segmentation

New Google AdWords Keywords Tab Segmentation

Feb 23

Searchfest 2015: Your Guide to Eating & Drinking in Portland

by | February 23rd, 2015 | Posted in Conferences and Seminars, Portland Events | Comments Off on Searchfest 2015: Your Guide to Eating & Drinking in Portland
Our annual guide for where to eat and drink for Searchfest.

Our annual guide on where to eat and drink while attending Searchfest.

It’s February which means SEMpdxโ€™s Searchfest is right around the corner, and with it is our updated for 2015 Guide to Eating and Drinking in Portland.  Once again I’ve updated this guide with some great spots located close to the Sentinel (formerly Governor) Hotel where you can enjoy a meal, find a great happy hour special, grab a cocktail or quench your thirst with one of Portland’s fine craft beers.

Beer Me

Letโ€™s start off with my true love. Beer.

Almost every Portland restaurant and bar is going to offer at least a couple fantastic local beers for you to try. This is Beervana, and our great city has more breweries per capita than any other city in the world.

Given the option, brews from local breweries like Laurelwood, Gigantic, Breakside, Ninkasi, Fort George, Boneyard and Hopworks are always a sure bet.

Feb 27

Creating Linear Models that Lead to Successful PPC Campaigns

Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“.

Here is the full powerpoint presentation for you to reference. I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

  • SEMpdx Board Member

    Board Member
    2012-2019
  • MNSearch Board Member
    Co-founder
  • Boost CTR Best PPC blogs
  • Techipedia Best of 2010
close pop

WebRanking Newsletter

Sign up to stay up to date on the latest digital marketing news, trends and strategies.



No thanks I don't to want stay up to date

joe gengquotelWe started working with WebRanking about 11 years ago and they have been amazing. Read More...
Joe Geng - Superior Glove