LinkedMinnesota Holiday Extravaganza Sponsored by WebRanking

by Chris Lister

LinkedMinnesota 2012 Extravaganza


WebRanking sponsors 2012 Extravaganza

WebRanking is the platinum sponsor of the LinkedMinnesota 2012 Holiday Extravaganza.

This full day event is on December 17th at the Mall of America Hilton, in Bloomington, Minnesota. Attendees of LinkedMinnesota’s signature networking event can expect a day filled with speakers, learning, networking, socializing, lunch, cocktails and prizes. Bestselling author Jill Konrath and sales and marketing experts Sam Richter and John Baker are the featured keynote speakers. Continue reading “LinkedMinnesota Holiday Extravaganza Sponsored by WebRanking” »

WebRanking Welcomes Tyler Purcell to the Team

by Chris Lister

WebRanking’s new Digital Marketing Associate – Tyler Purcell

WebRanking is excited to welcome Tyler Purcell as the newest member of our Minneapolis marketing team!

Tyler, as a Digital Marketing Associate, will be focusing on Paid Search campaigns for our clients, while also lending a hand in other aspects of their online promotions.

As WebRanking continues to grow and work with a wide range of outstanding clients, Tyler’s arrival allows us to continue to offer ROI driven digital marketing campaigns without sacrificing the personalized service we’ve been known for since 1998.

2013 is already shaping into a fantastic year of growth for WebRanking and for our clients and we are happy to have Tyler onboard to help us continue down this road of future success.

BamCast Business and Marketing Podcast Interview

by Chris Lister

Business and Marketing Podcast

The BAMcast Business and Marketing Podcast

Last week I had the privilege to appear on the BAMcast Business and Marketing podcast. The interview is now available for download and covers a wide range of topics related to digital marketing.

If you can get past a few “ums”, I think you will find that there is some good content and discussions about the current state of online marketing, what it takes to be successful online, and how businesses of all sizes can utilize the internet to increase their bottom line. Continue reading “BamCast Business and Marketing Podcast Interview” »

Deep Dive Into Website Optimization

by James Svoboda

MnSearch Presents Local University Twin Cities

I had the honor of presenting at MnSearch Presents: Local University Twin Cities on Friday September 28th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “Deep Dive Into Website Optimization“.

I hope you enjoy it!

View this this presentation or other presentations from WebRanking on Slideshare.net

Continue reading “Deep Dive Into Website Optimization” »

WebRanking Sponsors Ignite Portland 11

by Chris Lister

WebRanking is sponsoring Ignite Portland 11

WebRanking is once again proud to be a sponsor of Ignite Portland, now in its 11th session.

What is Ignite Portland? Each presenter gets 5 minutes on stage with 20 slides that automatically rotate after 15 seconds. This event isn’t limited to just Portland, as Ignite events can be found all over the world. However, Portland has a long running tradition of putting on amazing Ignite events, with some of the most creative, informative, thought provoking and down right off the wall presentations out there.

Which is why we have been a continued sponsor for the past 3 Portland Ignite sessions.

Ignite Portland 11 is going to take place on Wednesday September 19th at the Bagdad Theater. This is a free event, but if you are interested in going, make sure to get there early as seats fill up quickly.

For more information about the event, and a list of the scheduled speakers and their presentations, visit IgnitePortland.org.

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The Past, Present and Future of SEO Landing Pages

by James Svoboda

MnSearch Search Snippets - Landing Pages and Conversion Rate OptimizationI had the honor of presenting at MnSearch’s 1st Search Snippet event on “Landing Pages and Conversion Rate Optimization” on Thursday July 26th 2012, in Minneapolis. Here is the Slideshare from my presentation entitled “The Past, Present and Future of SEO Landing Pages“.

I hope you enjoy it!

View this this presentation or other presentations from WebRanking on Slideshare.net

Continue reading “The Past, Present and Future of SEO Landing Pages” »

Google Tests New SERP, Shifts Links to the Top

by Paul Kragthorpe

When I opened my browser this morning (Google Chrome FTW!) and did a search on Google, I noticed that the Search Engine Result Page layout was quite different. I tried a couple searches to verify that it wasn’t a glitch in the matrix, and sure enough, I was seeing the new SERP with all my searches.

The additional links have moved from the left side of the SERP to the top, leaving a lot of extra space on the right side of a normal SERP. Could this mean expanded ads? That we won’t know for a while, but it does give more room for the page previews.

coffee-maker-serp

Search Engine Result Page for ‘Coffee Maker’ (click to view full size)

More Space for Images

Continue reading “Google Tests New SERP, Shifts Links to the Top” »

Google Testing Combinations of Ads and Ad Formats in Image Search Results

by James Svoboda

Google AdWords Logo

Google AdWords

In keeping with Google’s habit of conducing AdWords SERPs tests on Fridays like the left side search tool test, the Olympic Logos test, and the “Related to” Ads Segmentation test, another unique test was spotted today for their Image Search pages.

This test appears to be for SERP combinations with and without standard AdWords PPC Text Ads, as well as with product listing ads for searches that appear to be related to ecommerce products. The following screen captures show some of the combinations that were spotted today.

 
Keurig SERP with Both Text Ads and Product Listings Ads

This SERP contained both of the Google AdWords ad formats for Product Listings and Text Ads, with the Top 2 Text Ads loading a couple of seconds after the rest of the page did. That delay caused the product ads and images below to appear to “bump” down.

Google Testing Image Search Ads: Keurig SERP

Google Testing Image Search Ads: Keurig SERP

 
Keurig SERP with Product Listings Ads Only
Continue reading “Google Testing Combinations of Ads and Ad Formats in Image Search Results” »

7 Questions to Determine if Facebook Ads are Right for Your Business

by Chris Lister

Facebook Ads - Are They Right for Your Business?

Yes, Facebook is a big deal.

You use it. Your kids use it. And to your chagrin, your Mom and Grandmother are on “the Facebook” now too. With almost 900 million (yes, that is MILLION…Dr. Evil) users, you also know that a significant number of your potential customers are also using Facebook.

And despite the recent IPO concerns, plummeting stock prices, and GM publicly stating that Facebook Ads don’t work, I’m here to tell you that yes they do indeed work, and that there are countless businesses out there that are profiting from their Facebook ads.

In fact, with the recent IPO, Facebook now has an even greater need to maximize revenues and will certainly be focusing more and more on their paid advertisements. This should lead to better integration, better management tools and increased visibility for your ads. Continue reading “7 Questions to Determine if Facebook Ads are Right for Your Business” »

Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings

by James Svoboda

Google AdWords Location Ad Extension with Grey Pin on PPC Text Ad

Google AdWords Location Ad Extension

Over the past few years Google has been implementing small, but significant, formatting and functional changes to their search result pages, as well as the release and upgrade of several ad extensions like the Location Extension shown in the image to the right.

The Location Ad Extension, with it’s grey pin, has morphed over time to look more and more like the Google+Local page pin (formerly known as Google Places pages). There are several theories as to why the free Google Places listings, AdWords PPC Ads, and even standard organic “free” listings, have started to look alike, and most people align with one of these two points of view:

A) To create a more unified experience for users between the organic search results and pay per click ads.

or…

B) To blend the look, format and function of the free and paid listings so that searchers can have a hard time making the distinction between them, thus reducing their ability to choose between which type of listing they would like to click on. Basically, tricking surfers into clicking on the higher listed ppc ads more often than the organic “free” listings that Google generates no revenue from.

The truth probably lies somewhere in between.

The following image should provide you with a good example of this. (click to enlarge)

Continue reading “Google AdWords Location Ad Extensions Provide a Visible Boost To Local Map PPC Listings” »

Conversion Conversation with Carlos del Rio [CRO Chat Streamcap]

by James Svoboda

CRO Chat - Conversion Conversation with Carlos del RioOur latest #CROchat is an interview style with a Conversion Conversation with Carlos del Rio (@inflatemouse) from Unbounce. The following is the transcribed Streamcap from the live chat:

Continue reading “Conversion Conversation with Carlos del Rio [CRO Chat Streamcap]” »

Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]

by James Svoboda

Using Photos & Images for Conversion Rate OptimizationOur latest #CROchat discussed how pictures, illustrations and visual graphics can affect conversion rates. The following is the transcribed Streamcap from the live chat:

Continue reading “Using Photos & Images for Conversion Rate Optimization [CRO Chat Streamcap]” »

Conversion Conversation with Robert Brady [CRO Chat Streamcap]

by James Svoboda

CRO Chat - Conversion Conversation with Robert BradyOur latest #CROchat is an interview style with a Conversion Conversation with Robert Brady (@robert_brady). The following is the transcribed Streamcap from the live chat:

Continue reading “Conversion Conversation with Robert Brady [CRO Chat Streamcap]” »

Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]

by James Svoboda

CRO Chat - Ecommerce Conversion Rate Optimization ConsiderationsOur latest #CROchat was a great one for our clients that sell things with a question set that covered “Conversion Rate Optimization Considerations for Ecommerce”. The following is the transcribed Streamcap from the live chat:

Continue reading “Ecommerce Conversion Rate Optimization Considerations [CRO Chat Streamcap]” »

Conversion Rate Optimization Best Practices for Web Forms [CRO Chat Streamcap]

by James Svoboda

CRO Chat - Best Practices for Contact Web FormsOur latest #CROchat was another great one where the topic and question set covered “Conversion Rate Optimization Best Practices for Web Forms”. The following is the transcribed Streamcap from the live chat:

Continue reading “Conversion Rate Optimization Best Practices for Web Forms [CRO Chat Streamcap]” »