Sep 30

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

by | September 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments (0)

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid.

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

James Svoboda presenting on PPC Account Structures at SMX East 2016 in New York City

My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools”. It’s a deep look into many of the aspects of how we here at WebRanking build paid search campaigns.

Sep 07

Digital Marketing Update – September 2016

In this month’s digital update, we look at the numbers behind overall awareness of paid search ads, an upcoming Google ranking penalties for “pop ups”, the evolution of search and Facebook’s plan to show ads to those who are using adblockers.  Plus, we’ve got an in-depth look at what exactly Remarketing is, along with a deep dive into how scripts are affecting your page speed and possibly your rankings.

digital-marketing-update-september-2016

And, begin!

Aug 16

How PageSpeed is Affected by Certain Scripts

by | August 16th, 2016 | Posted in Web Development | Comments (0)

Run the PageSpeed Insight Tool on a page on your website, and you’ll see how well your page scores. But what you won’t see is how certain things really affect your site…like by how much they’re truly affecting the score.

How is PageSpeed Affected by Scripts

We’re going to take a look at how different scripts affect it. Let’s see!

Jul 20

Top 25 Most Influential PPC Experts of 2016

by | July 20th, 2016 | Posted in Pay Per Click, WebRanking News | Comments (0)
Top 25 Most Influential PPC Experts in 2016

Top 25 Most Influential PPC Experts of 2016

 
PPC Hero just put out their yearly “Top 25 Most Influential PPC Experts” list for 2016. And our very own James Svoboda made the list again for the 3rd time, ranking 15th this year.

Top 25 Most Influential PPC Experts in 2016 list

#15 on the Top 25 Most Influential PPC Experts in 2016 list

It’s a great honor to make the list and the rest of us here at WebRanking congratulate James for this prestigious accomplishment. It’s quite humbling

Jun 30

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!

James Svoboda Speaking at SMX Advanced 2016 in Seattle

James Svoboda presented at SMX Advanced 2016 in Seattle.

 
While I was originally there to present for the 9 Billion Ads of Paid Search session, the nice folks at Bing Ads asked me to join their Search Hacks session with some of my favorite PPC people Melissa Mackey and Christi Olson. They podcasted it and I’ll be sharing it with you when I find a copy.

SMX Advanced - 9 Billion Ads of Paid Search

9 Billion Ads of Paid Search session at SMX Advanced 2016.

 
The venerable Matt Van Wagner moderated the 9 Billion Ads session for which my presentation is titled “The Changing Landscape of Paid Search“. It’s a detailed look at the recent changes in search marketing and how they affect pay per click search ads.

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