Aug 12

The 2013 Local Search Ranking Factors Released

by | August 12th, 2013 | Posted in Local Marketing | Comments (0)

The 2013 Local Search Ranking Factors is released

Nobody knows Local Search like David Mihm, which is why each year’s Local Search Ranking Factors release is something that’s always anticipated by the search community. This year the 2013 Local Search Ranking Factors survey looks at general ranking factors, specific ranking factors, negative factors along with discussions and input from the experts.

And once again our very own James Svoboda was asked to participate as one of the experts for this annual survey.

Jul 31

Google+: The Unsocial Network (for marketers)

by | July 31st, 2013 | Posted in Social Media | Comments (1)

Search Snippet #8 - All Things Google Plus

I had the honor of presenting at the MnSearch event “Search Snippets #8: The Pro’s Positive Perspective on All Things Google+” in Minneapolis, MN. The presentation I gave had to be slimmed down to fit within 20’ish minutes. Here is the full version presentation entitled “Google+: The Unsocial Network (for marketers)“.

The basis of this presentation is to look at Google+ from a unique perspective. It shows Google+’s impact on Google’s search engine and advertising offerings, as well as how businesses and marketing professionals can use Google+ effectively.

I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

Jul 12

Final Countdown To AdWords “E-Day”

by | July 12th, 2013 | Posted in Pay Per Click | Comments (2)

Keep Calm Its The Final CountdownJuly 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced.

Several studies have already shown that Google Enhanced campaigns are causing AdWords Cost-Per-Click rates to rise, and will increase even further on the 22nd when all campaigns will be auto-upgraded. If you have not yet upgraded your campaigns, you only have a little time left. I suggest doing so ahead of time so that you get your settings dialed in the way you want them, and not the way Google wants.

Jun 26

Top 25 Most Influential PPC Experts in 2013

by | June 26th, 2013 | Posted in Pay Per Click, WebRanking News | Comments (0)

#16 on the Top 25 Most Influential PPC Experts in 2013 list

We don’t typically pay much attention to “Top” lists, but when our friends over at PPC Hero put together theirs we couldn’t help but notice. Recently they published their “Top 25 Most Influential PPC Experts in 2013” and as WebRanking provides Paid Search services to our clients, we were eager to see who made it into this year’s Top 25.

And what do you know….?

Apr 18

WebRanking is sponsoring WordCamp Minneapolis

WebRanking is sponsoring WordCamp Minneapolis!

WebRanking is proud to announce our sponsorship of WordCamp Minneapolis 2013, which is happening Saturday, April 27th at the Minneapolis Community & Technical College.

WordCamp is a conference that focuses on everything WordPress and features industry experts speaking on topics ranging from security, theme and plugin development, blogging 101, SEO and more.

As a sponsor, we are giving away 2 tickets to the event. If you live in the Twin Cities area and are interested, you can visit our Facebook page to enter.

For more information about the conference, speakers and schedule, please visit the WordCamp website.

Apr 08

Visual CRO: Optimizing CTAs for Focused Conversions

by | April 8th, 2013 | Posted in Analytics and Conversions | Comments (0)

Im Speaking at Hero Conf 2013 in Austin Texas

I had the honor of presenting at Hero Conf in Austin, Texas. Here is the Slideshare from my presentation entitled “Visual CRO: Optimizing CTAs for Focused Conversions“. The basis of this presentation was to highlight how to optimize call-to-actions from a visual perspective to increase conversion rates.

I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

Mar 07

What You Need to Know About Facebook’s New News Feed

by | March 7th, 2013 | Posted in Social Media | Comments (1)

A thumbs up for Facebook’s newly designed news feed?

As was expected, Facebook today announced a major overhaul to their news feed, which will begin limited roll out today (to sign up for the preview go to www.facebook.com/newsfeed).

While it will take some time to figure out exactly how this will affect paid advertising, it will significantly change how we interact with Facebook, both as consumers and as businesses.
Some of the major changes which stood out in today’s announcement are:

Dec 21

2012 Holiday Toy Drive and Company Dinner

Cheers from WebRanking!

This past Sunday in Minneapolis, the entire WebRanking crew and immediate family were fortunate to have the opportunity to all be together to celebrate the holidays and what was a very successful 2012 for the company.

With offices in both Portland and Minneapolis, it isn’t often we have the chance for everyone to get together as a company, but with WebRanking sponsoring the LinkedMinnesota Holiday Extravaganza the next day, it presented us with the perfect opportunity to do so.

To kick off the evening’s festivities, we met up at a local toy store where we all took part in selecting and purchasing toys to donate to the outstanding Toys for Tots Foundation. As Christmas and the holidays is truly about the kids, this was a tremendous opportunity for us to give back and help brighten the Christmas experience for some very deserving children.

Dec 13

LinkedMinnesota Holiday Extravaganza Sponsored by WebRanking

by | December 13th, 2012 | Posted in Minnesota Events, WebRanking News | Comments (0)

LinkedMinnesota 2012 Extravaganza


WebRanking sponsors 2012 Extravaganza

WebRanking is the platinum sponsor of the LinkedMinnesota 2012 Holiday Extravaganza.

This full day event is on December 17th at the Mall of America Hilton, in Bloomington, Minnesota. Attendees of LinkedMinnesota’s signature networking event can expect a day filled with speakers, learning, networking, socializing, lunch, cocktails and prizes. Bestselling author Jill Konrath and sales and marketing experts Sam Richter and John Baker are the featured keynote speakers.

Dec 11

WebRanking Welcomes Tyler Purcell to the Team

by | December 11th, 2012 | Posted in Minnesota Events, WebRanking News | Comments (0)

WebRanking’s new Digital Marketing Associate – Tyler Purcell

WebRanking is excited to welcome Tyler Purcell as the newest member of our Minneapolis marketing team!

Tyler, as a Digital Marketing Associate, will be focusing on Paid Search campaigns for our clients, while also lending a hand in other aspects of their online promotions.

As WebRanking continues to grow and work with a wide range of outstanding clients, Tyler’s arrival allows us to continue to offer ROI driven digital marketing campaigns without sacrificing the personalized service we’ve been known for since 1998.

2013 is already shaping into a fantastic year of growth for WebRanking and for our clients and we are happy to have Tyler onboard to help us continue down this road of future success.