Nov 24

WebRanking Supports Small Business Saturday

Support Small Business

Support Small Business

Having been a small business ourselves when we first opened back in 1998, we understand how difficult it can be for small businesses to compete with the larger stores that seem to have an unlimited marketing budget and can rely on their name brand recognition.

We’ve been fortunate through the years to work with some amazing small businesses and owners. We’ve seen first hand that the level of service, quality of products and attention given to each customer far surpasses anything you will find at your local big box department store. Small businesses not only provide fantastic products and services, they are also the backbone of our local communities.

Nov 18

PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions

by | November 18th, 2015 | Posted in Pay Per Click | Comments (0)
The PPC Advantage for Content Marketing - Initiatives that Increase Audience Reach and Conversions

Presentation on the PPC Advantage for Content Marketing at State of Search on Monday November 16th, 2015

 
I was recently in Dallas, Texas for the State of Search conference put on by DFW SEM to give a talk on using pay per click advertising for promoting content. My presentation is titled “The PPC Advantage for Content Marketing – Initiatives that Increase Audience Reach and Conversions “.

Nov 14

From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

by | November 14th, 2015 | Posted in Blogging, Keyword Research, Minnesota Events | Comments (0)
From Keywords to Content - MN Blogger Conference 2015

From Keywords to Content – 2015 Minnesota Blogger Conference

 
I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy.

My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content strategy for blogging.

Nov 10

The Portlandia Guide to Conversion Rate Optimization

by | November 10th, 2015 | Posted in Conversion Optimization, Portland Events | Comments (0)
The Portlandia Guide to CRO

The Portlandia Guide to Conversion Rate Optimization

 
I recently had the honor of presenting to the SEMpdx group at BridgePort Brewpub in Portland, Oregon on CRO.

My presentation for this session is entitled “The Portlandia Guide to Conversion Rate Optimization“. It’s a look into many of the aspects that influence human behavior and affect conversion rates… all from a very Portlandia point of view.

Oct 28

Google AdWords Turns 15 Years Old. Happy Birthday!

by | October 28th, 2015 | Posted in Pay Per Click | Comments (0)

Today is milestone day for Google AdWords as it turns 15. The little engine that could, definitely did. And in a big way as Google is the largest search engine and has one of the most powerful ad networks around. Google even created an Infographic to commemorate the occasion. You can scroll down to see it in it’s entirety.

Happy 15th Birthday Google AdWords

Happy 15th Birthday Google AdWords!

 

Sep 11

Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?

by | September 11th, 2015 | Posted in Conferences and Seminars, Social Media | Comments (0)
SMBMSP #82 - Social + Search = A Whole New Ballgame for SEO & SEM

SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM

 
Social Media Breakfast - Minneapolis/Saint PaulI recently had the honor of presenting to the Social Media Breakfast group at “SMBMSP #82 – Social + Search = A Whole New Ballgame for SEO & SEM” along with Aaron Weiche on September 11th, 2015 at St. Catherine University, St. Paul, Minnesota. My presentation for this session is entitled “Search & Social: a Match.com made in heaven or Tinder’s awkward hook-up?“.

Here is the full powerpoint presentation for you to reference. I hope you enjoy it!

Aug 31

The Complete Guide to Google AdWords Structured Snippets Ad Extensions

by | August 31st, 2015 | Posted in Pay Per Click | Comments (1)
Google AdWords Ad Extension Structured Snippets

Google AdWords Ad Extension Structured Snippets

Structured Snippets Guide Table of Contents

Preface

For the past several years Google AdWords has been releasing new ad extensions that were meant to expand the details that advertisers can “Add-On” to their various ads. Ad Extensions including Sitelinks, Callouts and Review Extensions, while limited in their own right, each provide more ad copy for ads that have an ad rank high enough to be listed in the top 3 spots of search results.

Google AdWords Text Ad with 4 Ad Extensions

Google AdWords Text Ad with 4 Ad Extensions

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