Finding content inspiration can often be a lot like fishing for walleye. You can spend all day trolling the lake, dropping your line in every cove you find, only to end up with a string of sunnies. But when you find the right hole, and hook a big one, you know the work was all worth it.
Minnesota Welcomes You!
To help you prepare for your next content outing, we’ve decided to help stock your tackle box with some fresh content bait. So we did some scouting and put together a calendar of Minnesota events to give you some ideas and help inspire your social media and content marketing for 2014.
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On December 8, 2013 in Minneapolis, the Minnesota WebRanking crew gathered once again in what is now becoming a tradition. We got together to celebrate the holidays, and a very successful 2013 for our company.
Cheers from WebRanking!
The Portland crew did not join us this year. We were fortunate to have them in Minnesota last year as all the stars aligned and schedules worked out perfectly to have them with us. Alas, the stars were crooked this year. But that didn’t stop us!
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Nobody knows Local Search like David Mihm, which is why each year’s Local Search Ranking Factors release is something that’s always anticipated by the search community. This year the 2013 Local Search Ranking Factors survey looks at general ranking factors, specific ranking factors, negative factors along with discussions and input from the experts.
The 2013 Local Search Ranking Factors is released
And once again our very own James Svoboda was asked to participate as one of the experts for this annual survey.
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I had the honor of presenting at the MnSearch event “Search Snippets #8: The Pro’s Positive Perspective on All Things Google+” in Minneapolis, MN. The presentation I gave had to be slimmed down to fit within 20’ish minutes. Here is the full version presentation entitled “Google+: The Unsocial Network (for marketers)“.
The basis of this presentation is to look at Google+ from a unique perspective. It shows Google+’s impact on Google’s search engine and advertising offerings, as well as how businesses and marketing professionals can use Google+ effectively.
I hope you enjoy it!
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July 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced.
Several studies have already shown that Google Enhanced campaigns are causing AdWords Cost-Per-Click rates to rise, and will increase even further on the 22nd when all campaigns will be auto-upgraded. If you have not yet upgraded your campaigns, you only have a little time left. I suggest doing so ahead of time so that you get your settings dialed in the way you want them, and not the way Google wants.
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We don’t typically pay much attention to “Top” lists, but when our friends over at PPC Hero put together theirs we couldn’t help but notice. Recently they published their “Top 25 Most Influential PPC Experts in 2013” and as WebRanking provides Paid Search services to our clients, we were eager to see who made it into this year’s Top 25.
#16 on the Top 25 Most Influential PPC Experts in 2013 list
And what do you know….?
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WebRanking is proud to announce our sponsorship of WordCamp Minneapolis 2013, which is happening Saturday, April 27th at the Minneapolis Community & Technical College.
WebRanking is sponsoring WordCamp Minneapolis!
WordCamp is a conference that focuses on everything WordPress and features industry experts speaking on topics ranging from security, theme and plugin development, blogging 101, SEO and more.
As a sponsor, we are giving away 2 tickets to the event. If you live in the Twin Cities area and are interested, you can visit our Facebook page to enter.
For more information about the conference, speakers and schedule, please visit the WordCamp website.
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I had the honor of presenting at Hero Conf in Austin, Texas. Here is the Slideshare from my presentation entitled “Visual CRO: Optimizing CTAs for Focused Conversions“. The basis of this presentation was to highlight how to optimize call-to-actions from a visual perspective to increase conversion rates.
I hope you enjoy it!
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As was expected, Facebook today announced a major overhaul to their news feed, which will begin limited roll out today (to sign up for the preview go to www.facebook.com/newsfeed).
A thumbs up for Facebook’s newly designed news feed?
While it will take some time to figure out exactly how this will affect paid advertising, it will significantly change how we interact with Facebook, both as consumers and as businesses.
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Some of the major changes which stood out in today’s announcement are:
This past Sunday in Minneapolis, the entire WebRanking crew and immediate family were fortunate to have the opportunity to all be together to celebrate the holidays and what was a very successful 2012 for the company.
Cheers from WebRanking!
With offices in both Portland and Minneapolis, it isn’t often we have the chance for everyone to get together as a company, but with WebRanking sponsoring the LinkedMinnesota Holiday Extravaganza the next day, it presented us with the perfect opportunity to do so.
To kick off the evening’s festivities, we met up at a local toy store where we all took part in selecting and purchasing toys to donate to the outstanding Toys for Tots Foundation. As Christmas and the holidays is truly about the kids, this was a tremendous opportunity for us to give back and help brighten the Christmas experience for some very deserving children.
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