Feb 17

Searchfest 2014: Your Guide to Eating & Drinking in Portland

by | February 17th, 2014 | Posted in Conferences and Seminars, Portland Events | Comments (1)

WebRanking’s Guide for Eating & Drinking in Portland

SEMpdx’s Searchfest is right around the corner and WebRanking is excited to play a role in what we consider to be the best one day digital marketing conference anywhere. Our founder Tony Svoboda is on the SEMpdx’s board of directors, while our CEO James Svoboda will be speaking at Searchfest for the first time.

So, you might ask, what is WebRanking’s most tenured non-Svoboda contributing this year to make Searchfest awesome?

Glad you asked.

Jan 14

The 5 Hard Truths of Content Development

by | January 14th, 2014 | Posted in Blogging, Content | Comments (1)

It’s the start of a brand new year which means new beginnings and resolutions. For some of you this is also the time you commit (once again) to making content a priority for your website and blog.

So to prevent another year of unfulfilled resolutions and empty blog posts, we present the 5 Hard Truths You Need to Know Before Committing to Content Development.

#1. It Isn’t Supposed to be Easy

If good content was easy to create, you’d already have a blog filled with great posts and probably wouldn’t need to be reading this article.

The truth is that quality content is time consuming (don’t ask how long it has taken me to write this post). Good content requires creativity, diligence and commitment. Producing consistently good content should frequently be a pain in the ass.

But if you are a marketer, isn’t that why you got into this business? Didn’t you want to be creative, and produce consistently great work while adapting to new trends and strategies?

Jan 08

2014 Minnesota Content Marketing Calendar

by | January 8th, 2014 | Posted in Blogging, Minnesota Events | Comments (2)

Minnesota Welcomes You

Minnesota Welcomes You!

Finding content inspiration can often be a lot like fishing for walleye. You can spend all day trolling the lake, dropping your line in every cove you find, only to end up with a string of sunnies. But when you find the right hole, and hook a big one, you know the work was all worth it.

To help you prepare for your next content outing, we’ve decided to help stock your tackle box with some fresh content bait. So we did some scouting and put together a calendar of Minnesota events to give you some ideas and help inspire your social media and content marketing for 2014.

Dec 12

2013 Holiday Toy Drive and Company Dinner

Cheers from WebRanking!

On December 8, 2013 in Minneapolis, the Minnesota WebRanking crew gathered once again in what is now becoming a tradition. We got together to celebrate the holidays, and a very successful 2013 for our company.

The Portland crew did not join us this year. We were fortunate to have them in Minnesota last year as all the stars aligned and schedules worked out perfectly to have them with us. Alas, the stars were crooked this year. But that didn’t stop us!

Aug 12

The 2013 Local Search Ranking Factors Released

by | August 12th, 2013 | Posted in Local Marketing | Comments (0)

The 2013 Local Search Ranking Factors is released

Nobody knows Local Search like David Mihm, which is why each year’s Local Search Ranking Factors release is something that’s always anticipated by the search community. This year the 2013 Local Search Ranking Factors survey looks at general ranking factors, specific ranking factors, negative factors along with discussions and input from the experts.

And once again our very own James Svoboda was asked to participate as one of the experts for this annual survey.

Jul 31

Google+: The Unsocial Network (for marketers)

by | July 31st, 2013 | Posted in Social Media | Comments (1)

Search Snippet #8 - All Things Google Plus

I had the honor of presenting at the MnSearch event “Search Snippets #8: The Pro’s Positive Perspective on All Things Google+” in Minneapolis, MN. The presentation I gave had to be slimmed down to fit within 20’ish minutes. Here is the full version presentation entitled “Google+: The Unsocial Network (for marketers)“.

The basis of this presentation is to look at Google+ from a unique perspective. It shows Google+’s impact on Google’s search engine and advertising offerings, as well as how businesses and marketing professionals can use Google+ effectively.

I hope you enjoy it!


View this this presentation or other presentations from WebRanking on Slideshare.net

Jul 12

Final Countdown To AdWords “E-Day”

by | July 12th, 2013 | Posted in Pay Per Click | Comments (2)

Keep Calm Its The Final CountdownJuly 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced.

Several studies have already shown that Google Enhanced campaigns are causing AdWords Cost-Per-Click rates to rise, and will increase even further on the 22nd when all campaigns will be auto-upgraded. If you have not yet upgraded your campaigns, you only have a little time left. I suggest doing so ahead of time so that you get your settings dialed in the way you want them, and not the way Google wants.

Jun 26

Top 25 Most Influential PPC Experts in 2013

by | June 26th, 2013 | Posted in Pay Per Click, WebRanking News | Comments (0)

#16 on the Top 25 Most Influential PPC Experts in 2013 list

We don’t typically pay much attention to “Top” lists, but when our friends over at PPC Hero put together theirs we couldn’t help but notice. Recently they published their “Top 25 Most Influential PPC Experts in 2013” and as WebRanking provides Paid Search services to our clients, we were eager to see who made it into this year’s Top 25.

And what do you know….?

Apr 18

WebRanking is sponsoring WordCamp Minneapolis

WebRanking is sponsoring WordCamp Minneapolis!

WebRanking is proud to announce our sponsorship of WordCamp Minneapolis 2013, which is happening Saturday, April 27th at the Minneapolis Community & Technical College.

WordCamp is a conference that focuses on everything WordPress and features industry experts speaking on topics ranging from security, theme and plugin development, blogging 101, SEO and more.

As a sponsor, we are giving away 2 tickets to the event. If you live in the Twin Cities area and are interested, you can visit our Facebook page to enter.

For more information about the conference, speakers and schedule, please visit the WordCamp website.

Apr 08

Visual CRO: Optimizing CTAs for Focused Conversions

by | April 8th, 2013 | Posted in Analytics and Conversions | Comments (0)

Im Speaking at Hero Conf 2013 in Austin Texas

I had the honor of presenting at Hero Conf in Austin, Texas. Here is the Slideshare from my presentation entitled “Visual CRO: Optimizing CTAs for Focused Conversions“. The basis of this presentation was to highlight how to optimize call-to-actions from a visual perspective to increase conversion rates.

I hope you enjoy it!


View this this presentation or other presentations from WebRanking on Slideshare.net

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