Online Marketing Summit – The Portland Stop
Monday finds me out of the office once again, as both Tony and I will be attending the Online Marketing Summit at the Monaco Hotel in Portland. The OMS is an education based event that focuses on best practices in online marketing. The topics for the one day event will include Social Media, Search, PPC, Email Marketing, Analytics and Integrated Marketing Strategies. In particular, I am looking forward to Ray “Catfish” Comstock’s (Senior SEO Director of BusinessOnline) course on “How Analytics Data Drives SEO Strategy”, Rand Fishkin’s (CEO of SEOMoz) SEO 2.0 course and the round table panel which will be speaking on how leading brands are driving success through social media, SEO, websites and testing.
Portland is the 17th stop on their 18 city road show, so hopefully the speakers won’t be worn out from the extensive travel and speaking engagements. SMX PDX is the local sponsor, so it will be nice to see some of the familiar faces from Portland’s Search Marketing community. As always, I look forward to learning new marketing strategies and techniques which can then be incorporated into the Search Marketing campaigns we are currently managing for our clients.
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