Google Tests New SERP, Shifts Links to the Topby Paul.K
July 26th, 2012
When I opened my browser this morning (Google Chrome FTW!) and did a search on Google, I noticed that the Search Engine Result Page layout was quite different. I tried a couple searches to verify that it wasn’t a glitch in the matrix, and sure enough, I was seeing the new SERP with all my searches.
The additional links have moved from the left side of the SERP to the top, leaving a lot of extra space on the right side of a normal SERP. Could this mean expanded ads? That we won’t know for a while, but it does give more room for the page previews.
More Space for Images
Take a look at the image on the right (click to view full size), you can see how almost the entire page is images. A very good use of the extra space, if you ask me.
Below I have included a video of me poking around the new SERPs. One interesting thing to notice is the “Search tools” which they have incorporated very well into this new layout. Take a look and see for yourself:
Some Things Remain the Same
There were three sections where the additional links were still on the right: on the Shopping results page, the Maps pages, and on the Flights page.
I repeated the same searches in FireFox and Internet Explorer, but with those browsers I got the normal SERP that we’re used to seeing. =(
Business as usual for Google, always testing new things on a select group of people before rolling it out to the masses.
If you like this post and want to find others related to it, then follow me on Twitter: Follow @PaulKragthorpe