Google Officially Launches New Logo and Search Page Layout
Google New SERPs Navigation
It’s official! Google has officially launched their new search engine result pages (SERPs) format and also an updated and cleaner looking logo.
We first noticed Google testing their new SERPs format back in April.
Since then we have been left to wonder if and when the new search page layout would go live ad if there were any changes that would be made to their format as well.
It appears that the only thing missing from the early tests is the “Not Entirely Unlike” section.
From “Not Entirely Unlike” to “Something Different”
 Test SERP: Not Entirely Unlike |
 New SERPs: Something Different |
Google Logos – Then and Now
 Google's Original TM Logo |
 New Cleaner Looking Google Logo |
From the Official Google Blog about the logo changes:
In addition to the left-hand side changes, we’ve updated our look and feel in terms of our color palette and our logo. These changes are slight, keeping our page minimalist and whimsical, but make our overall look more modern.
I definitely like the new logo and would have to agree with their assessment.
They have incorporated many of the same Search Options that were previously, and many currently still are, located at the top of the pages.
SERPs Side Navigation and Top Dropdown
Search Options Navigation
Search Options
You can toggle to show “More” or “Fewer” Search Options.
Filter and Views
You can toggle to show “More” or “Fewer” Search Tools.
Filters, Views and Calendar
The Custom Range Option lets you choose a date range “From:” a specific date “To:” a specific date. A calendar will even pop-up to assist you select the dates.
All results
All results
Standard view
Standard results
Full Image of the New Google Search Engine Result Page
New Google Search Engine Results Pages Layout (SERPs)
What do you think of the New Google Search Engine Result Page Layout and cleaner logo? Do these SERPs work for you? Feel free to share your thoughts.
Related posts:
- Happy Halloween! Google's 2009 Halloween Logo and Logos from the Past
- Google Follows Bing for Once – Tests Olympic Logos in Search Engine Result Pages
- Google Testing New Format in Search Engine Result Pages?
- How To: Google Search Like a Pirate! (only for use on Talk Like a Pirate Day:-)
Tags: Google, google logo, logos, SERPs
This entry was posted on Thursday, May 6th, 2010 at 8:50 am and is filed under Search Engines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
May 5th, 2010 at 3:27 am
This is terrible! I hate Bing and the way they have it set up and that is why I use Google. Please don’t change to this method because I love the way it works currently.
May 7th, 2010 at 6:04 am
i hate this new layout its well annoying! get rid of it soon.
May 7th, 2010 at 7:30 pm
I seriously Hate, it clutters a looot that left hand side bar, heard lots of comments of people to just switching to Bing since there is no difference anymore…
May 8th, 2010 at 7:51 am
I cannot stand this new layout – I agree with others, it cuts down on the space I am actually using and I don’t need that stuff on the side — please, please change back QUICKLY!
May 9th, 2010 at 11:02 pm
Can’t say I like this update. Google are slowly cluttering their offering. I liked this layout when Ask brought it out as Ask 3D. But Google’s offering has always been that they have gone for a minimalist approach.
Could this be the next change in search… the abandonment of the simple search box?
June 10th, 2010 at 1:37 pm
This is among the worst ideas google ever came up with. They didn’t have to fight hard to compete against bing, it was setting up itself for failure with the crappy UI and poor search. Looks like google is working hard to send its users to other search engines. I hate this so much that I’m desperately looking for another search engine now.