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Digital Marketing Update – November 2016

It has officially been a year since we launched our first newsletter! We’re very excited that you’re still with us, and we look forward to another great year!

In this month’s digital update, we look at Google’s new click-to-message, shopping on instagram, and understanding your online audience.

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Get your thanksgiving forks ready, cause we’re about to dig in!


Marketing Stat of the Month

Video is Very Effective

70% of Business-to-Business (B2B) marketers claim that videos are more effective than other content when it comes to converting users to qualified leads. While using video on landing pages can increase conversions by 80%!

If you are interested in doing video marketing, contact us to get started.

digital marketing stat of the month


Seasonal Trends & Events

A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.

What Are You Thankful For?

It’s that time of year again. To give thanks and eat ’til you can’t eat anymore! We at WebRanking give thanks to all our clients that entrust us with their digital marketing efforts, our subscribers to this newsletter for taking time to read it each month, and for our employees who we couldn’t function without.

Oh and we’re thankful the election is over! Thanksgiving falls on November 24th this year.

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Thank Those Vets

In the United States, we’ll be celebrating Veteran’s Day on November 11th. WebRanking has 2 vets that we’d like to recognize, Paul Sr. and Paul Jr. Thank you for your service! And thanks to any of our readers that are vets as well.

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Do you have any digital marketing plans that include Thanksgiving, or Veteran’s Day? Do you have Black Friday or Cyber Monday sales you need help preparing for? Let us know, we are happy to help you.


Top Marketing Stories from Around the Web

Google Introduces Click-to-Message

Google is introducing click-to-message ads to bring the efficiency and effectiveness of messaging to search ads. By setting up a message extension, you’ll give users an easy way to text you to start a conversation and continue it whenever is most convenient for them. Find Out More »

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Google Labels Your Links

Google’s manual action team has access to look at a page’s link labels and may use that to dig deeper into the site’s activities. What Links Do They Label? »

3 Free Tools to Help You Understand Your Online Audience

Knowing your audience is critical to maximizing the success of your marketing efforts. Here are three free tools that can help. Here Are the 3 Tools »

Shopping is Coming to Instagram

Starting next week, we’re testing a way for our community to learn more about the items they view within an Instagram post. Learn More »

Maximize your Google Shopping in time for the Holidays

Black Friday and Cyber Monday are just weeks away. Are you getting the most out of your Google Shopping campaigns? Learn More »

Google to Divide Index, Making Mobile the Primary Index

Another strong signal from Google to make your website mobile friendly, or risk losing exposure and traffic. Mobile phone searches are now a majority of searches on google.
Google’s Announcement of Mobile-first Indexing »
Everything We Know About It So Far, by Search Engine Roundtable »


Marketing 101

Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.

How Usability, User Experience & Content Affect Search Engine Rankings

The search engines constantly strive to improve their performance by providing the best possible results. While “best” is subjective, the engines have a very good idea of the kinds of pages and sites that satisfy their searchers. Let’s head to Moz’s “Beginners Guide to SEO” to learn more.

How Usability, User Experience & Content Affect Search Engine Rankings


WebRanking News

Engage Conference (Formerly SearchFest)

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James Svoboda will be presenting at Engage Conference on March 9, 2017 in Portland, Oregon on pay per click.

Register by November 11th for Early Bird Pricing »

WebRanking visits Superior Glove

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One of the great perks of this job is working with some truly outstanding clients. James, Paul and I recently had the pleasure of traveling to Canada (eh?) to visit with one of these clients, as our journey took us to Superior Glove. Read About our Visit »


Client Spotlight

NowCareDental.com

WebRanking has been working with the Nicholas S. Geller, DDS at Now Care Dental since January, 2012. We manage his Organic (SEO) Search Campaigns and provide onsite Conversion Rate Optimization.

With Thanksgiving and other holiday meals involving turkey or animals with bones coming up, Now Care would probably like us to tell you to be careful when eating those foods so as not to damage your teeth! If you do chip a tooth and need an emergency dentist in the Eagan, MN area, check out www.nowcaredental.com.

“We love that we can rely on WebRanking to stay up to date on current SEO strategies and let us know when there are major changes on the horizon. They promptly reply whenever we have a question, are detailed oriented and have always had our long term best interest in mind.”
– Shelly Grimes, LDA – Office Manager at Now Care Dental


If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at chris.l@webranking.com or call (503) 653.6134. We look forward to hearing from you.

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