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Digital Marketing Update – March 2017

We feel the luck of the Irish this month! We’re lucky to have fantastic clients, a great team of employees, and a great base of newsletter subscribers!

In this month’s digital update, we look at 2017 Ranking Factors, How to Hire a Good SEO, and more.

Head with us to the end of the rainbow and look for treasure!


Marketing Stat of the Month

Google Confirms: SEO Takes Time

Finding transparent and straight-forward advice from Google and Bing can often be a challenge. We’ve come to expect search engines to parse information in small bite sized morsels. This often leaves us trying to find the deeper, hidden meaning.

So, it was quite refreshing when Google offered up advice to business owners on assessing and hiring SEO experts and agencies in the form of this video.

While the video offers some great tips, there were a few places where we thought it best to explain a little more than this short 11-minute video was able to. See our Explanations »

hiring-seo


Seasonal Trends & Events

A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.

Happy St. Patrick’s Day

Saint Patrick’s Day, or the Feast of Saint Patrick, is a cultural and religious celebration held on 17 March, the traditional death date of Saint Patrick (c. AD 385–461), the foremost patron saint of Ireland. Do you have any sales or promotions geared toward St. Patrick’s day and need assistance? We’re happy to help!


Top Marketing Stories from Around the Web

2017’s Four Most Important Ranking Factors

These top four ranking factors are based on the most recent studies by SearchMetrics, Backlinko, and my colleagues at SEO PowerSuite. Read on to discover how to optimize your site for today’s important signals. Read on »

2017-ranking-factors

Google Reduces Star Rating Threshold: Why Businesses Should Take Notice

Google has made some changes in how they determine star ratings, and these changes could potentially impact your business — for better or for worse. It’s important to take notice of the changes so that the reputation of your company doesn’t suffer in the aftermath. View the Changes »

The 2017 Local SEO Forecast: 10 Predictions According to Mozzers

From Google providing intimate details about businesses to Amazon expanding even further into the local scene, local SEO stands to see a lot of change this year. Check out what the SEOs at Moz have to say about what to prepare for in 2017. Check the Local Forecast »

40 Video Stats You Must Know if You Work in eCommerce

It’s 2017, and video is everywhere, and more and more brands are getting involved – especially eCommerce businesses. Check out this infographic from Goodvidio with data and stats about how video on social media will impact e-commerce in 2017. View the Infographic »

The Difference-Making Local Ranking Factor of 2020

The power of links as difference-makers will fade over time as Google is able to ingest a broader range of engagement signals. David Mihm shares his theory on what will replace them. What Will Replace Links? »

How to Uncover Hidden Keyword-Level Data Using Google Sheets

Which keywords are driving your organic traffic? Keyword-level data doesn’t have to be (not provided). Sarah Lively shares a smart solution using two free add-ons for Google Sheets. Uncover the Data »


Marketing 101

Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.

Measuring and Tracking Success

They say that if you can measure it, then you can improve it. In search engine optimization, measurement is critical to success. Professional SEOs track data about rankings, referrals, links, and more to help analyze their SEO strategy and create road maps for success.

Let’s head to last chapter of Moz’s “Beginners Guide to SEO” to learn more.

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WebRanking News

Engage Conference (Formerly SearchFest)

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WebRanking’s James Svoboda will be presenting at Engage Conference on March 9, 2017 in Portland, Oregon on pay per click.

Register Today (Save $100 with code: SVOBODA) »


Client Spotlight

united-teletech

WebRanking has been working with United Teletech Financial since 2012. We manage their Google AdWords Pay-Per-Click campaigns.

United Teletech Financial is a not-for-profit financial cooperative serving our members and their families since 1967. Now’s the time to start looking into home loans. If you’re in New Jersey, check out United Teletech Financial at www.utfinancial.org today.


If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at chris.l@webranking.com or call (503) 653.6134. We look forward to hearing from you.

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