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Digital Marketing Update – February 2017

We’d like to send out our love and best wishes to our readers and clients here on this wonderful month of February. Thanks for sticking with us, we truly appreciate it!

In this month’s digital update, we look at Choosing an SEO Company, Siloing, Local Authenticity, Security, and more.

Let’s dance, shall we?


Marketing Stat of the Month

Infographics Dominate

Infographics are "liked" and shared on social media 3X more than other any other type of content.

Infographics are information tools that compresses a lot of information in one single medium. It simplifies what your entire article is all about. Aside from the pictures, it is loaded with texts, graphs, etc. to give you a clearer idea of what the topic is all about.

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Source


Seasonal Trends & Events

A quick look at what’s trending now and what’s coming up in the near future that you might want to start planning for.

Valentine’s Day is Around the Corner

No excuses. We gave you a month to prepare for it. So what’s your marketing plane for Valentine’s Day? Do you need any help with special promos or ads that you have to run for Valentine’s Day. We’re happy to help!

valentines-day


Top Marketing Stories from Around the Web

How to Choose a Good SEO Company for Your Business or Website

There’s both a right way and a wrong way to go about selecting an SEO company or consultant for your site. In this Whiteboard Friday, Rand shares his best advice and mistakes to avoid when it comes to the hiring process. Watch and Learn »

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How to Give Your Content Wings

Good headlines don’t happen by accident. Killer titles have to grab people’s attention, spark their curiosity and encourage them to click!" View Headline Tips »

The Competition-Busting SEO Strategy No One Is Talking About: Siloing Your Site

Organizing your website’s content, through directory structure and links, in a way that conveys subject matter expertise to search engines is an SEO methodology I devised years ago, and it’s called siloing. Why is this Important? »

Attention Search Marketers: ALL Keywords are Branded Keywords!

Columnist Larry Kim explains how brand affinity impacts both paid and organic search performance — and how you can use this information to bolster your SEO and PPC campaigns. Learn More »

The Importance of Local Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. Read More »

Moving Towards a More Secure Web

Beginning in January 2017 (Chrome 56), Google will mark HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure. Does this Affect Me? »

Easy Marketing Investments to Improve Your E-Commerce Store

Learn the best ways to invest time and money into an e-commerce site with a few small-scale investments that can help drive performance on conversions, SEO, and more. Learn How »


Marketing 101

Digital Marketing is constantly evolving. Each month we’ll introduce you to a new and trending Internet Marketing topic, providing our insights while hopefully answering your questions along the way.

Myths & Misconceptions About Search Engines

Over the past several years, a number of misconceptions have emerged about how the search engines operate. For the beginner SEO, this causes confusion about what’s required to perform effectively. In this section, we’ll explain the real story behind the myths.

Let’s head to Moz’s "Beginners Guide to SEO" to learn more.

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WebRanking News

Engage Conference (Formerly SearchFest)

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WebRanking’s James Svoboda will be presenting at Engage Conference on March 9, 2017 in Portland, Oregon on pay per click.

Register Today (Save $75 with code: SVOBODA) »


Client Spotlight

duratech

WebRanking has been working with DuraTech® Industries since 2012. We manage their Google AdWords Pay-Per-Click.

DuraTech Industries manufactures industrial grinders and tree chippers for all of your grinding, mulching or chipping needs. These machines can handle logs, whole trees, wood waste, brush and much more. Check them out at www.duratechindustries.net.


If you should have any questions about any of the articles or topics in our newsletter, or if you have any digital marketing needs or questions that you would to discuss, please don’t hesitate to contact Chris Lister at chris.l@webranking.com or call (503) 653.6134. We look forward to hearing from you.

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