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Digital Marketing Update – August 2016

This month is filled with top news stories and insights from the world of digital, upcoming events, a new Stat of the Month, and conferences we’ll be participating at.


Ready, set, let’s go!

Marketing Stat of the Month

Blogging is Good!

Did you know that nearly 40% of US companies use blogs for marketing purposes, and companies that blog have 55% more website visitors?.

In a nutshell, if you don’t have a blog, you should start one! If you’re interested in starting a blog but need help, let us know! Contact us for more information.

Seasonal Trends & Events

A quick peek at what’s trending now and in the near future that you might want to start planning for.

Labor Day (Labour for our Canadian friends)

Did you know that Oregon, in 1887, was the first state of the United States to make it an official public holiday? Neither did we, thanks Wikipedia!

It falls on Monday, September 5th this year. If school hasn’t already started for you or your kids, it will usually start right after Labor Day which means back-to-school shopping season is officially coming to a close!

Do you have any sales that qualify for Labor Day? Make sure to have your marketing efforts planned and ready to go. Don’t want anyone to miss it!

Top Marketing Stories from Around the Web

301 Redirects Rules Change: What You Need to Know for SEO

Is it time to rewrite the SEO playbooks? Changes from Google are welcome, but there risks and considerations when moving URLs that go beyond PageRank.
They’re covered here »

Showcase Your Services and Range of Products with Price Extensions

Introducing price extensions: additional information that can show with your mobile text ads, showcasing your services and range of products, and how much they cost. Learn More »

Case Study: How We Created Controversial Content That Earned Hundreds of Links

How can I get my boss or clients to sign off on envelope-pushing content that will attract the attention needed to achieve great results? Also, how can we minimize the risk of backlash? Learn how »

Google’s New SERP Layout: The Biggest Winners & Losers

What has been the impact of Google’s new desktop ad layout thus far? Columnist Larry Kim uses data to show who has benefited and who has suffered from the change. See Who Wins and Who Loses »

Preparing for SEO in 2017: Yes It’s That Time Already

The world of SEO continues to change at lightning speed. Complacency will easily destroy your rankings, and this will be dangerous for any business interested in surviving in modern marketing. Read About the Trends »

Marketing 101

Each month we’ll introduce you to a new topic about Internet Marketing and we’ll discuss it briefly.

Why Search Engine Marketing is Necessary

An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users. Let’s head to Moz’s “Beginners Guide to SEO” to learn more.

WebRanking News

WebRanking is a Google Premier Partner

WebRanking is pleased to announce that we have been selected to be a Premier Google Partner. This is a great honor, as only a very tiny percentage (trust us, it is small) of Google Partners are given the distinction of being a “Premier” partner.
Read More »

2016 Top 25 Most Influential PPC Experts

Our very own James Svoboda was ranked #15 in PPC Hero’s annual “Most Influential PPC Experts” list. This marks the 3rd year in a row he’s been on the list! View the Top 25 »

Upcoming Conferences

Search Marketing Expo East in NYC


James is speaking at SMX East in New York City on Wednesday, September 28th. His sessions is titled “Creating The Ideal Account Structure.” SMX East is one of the premiere event on the east coast for SEO & SEM. Save 10% with partner code: smxspeaker10adv

More Information | Register

Client Spotlight

WebRanking has been working with the Dr. Terrence (Terry) LaPier at Cambridge: College of Heathcare & Technology since April, 2011. We manage their SEO campgaigns and provide CRO recommendations. They’ve been a great client to work with!

Enrollment is open for Fall courses at Cambridge! If you’re interested and live in Florida or Georgia, apply online at

“WebRanking listens! Since Cambridge has been using WebRanking, our SEO Organic ranking has been steadily increasing. The team is honest, competent and action oriented. Thank you for your help.”
– Dr. Terry LaPier

If you should have any questions about anything in our newsletter, or any needs you’d like to discuss, please don’t hesitate to contact Chris Lister at or call (503) 653.6134.

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