Final Countdown To AdWords “E-Day”

  by James Svoboda
  July 12th, 2013

Keep Calm Its The Final CountdownJuly 22nd is fast approaching. This is the day that AdWords advertisers has been dreading since Google first announced to Enhanced Campaigns, the platform upgrade that includes major changes to how campaigns are built, managed and perform. On the 22nd of July 2013, all existing campaigns will be automatically upgraded to Enhanced.

Several studies have already shown that Google Enhanced campaigns are causing AdWords Cost-Per-Click rates to rise, and will increase even further on the 22nd when all campaigns will be auto-upgraded. If you have not yet upgraded your campaigns, you only have a little time left. I suggest doing so ahead of time so that you get your settings dialed in the way you want them, and not the way Google wants.



AdWords Enhanced Time Is Runing Out UI Notification


With only days left, this truly is the Final Countdown!


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2 Responses to “Final Countdown To AdWords “E-Day””

  1. Enhanced Campaigns Countdown: 10 Best Images That Told Us How You Really Feel Says:

    [...] If you need a reminder that the 22nd is looming, James Svoboda has a literal countdown ticking down the seconds until “E-Day” over on the¬†WebRanking blog. [...]

  2. Jill Dupre Says:

    Whenever I read “the final countdown” I actually sing it in my head and think of Gob. Nicely done!

    Oh and thanks for the countdown too, I would never have known they wanted us to upgrade ;)

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