Archive for the ‘Pay Per Click’ Category

Sep 30

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

by | September 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments (0)

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]

Jul 20

Top 25 Most Influential PPC Experts of 2016

by | July 20th, 2016 | Posted in Pay Per Click, WebRanking News | Comments (0)

  PPC Hero just put out their yearly “Top 25 Most Influential PPC Experts” list for 2016. And our very own James Svoboda made the list again for the 3rd time, ranking 15th this year. It’s a great honor to make the list and the rest of us here at WebRanking congratulate James for this […]

Jun 30

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!   While I was originally there to present for the 9 Billion Ads […]

Feb 01

AdWords Updates Structured Snippets Headers and Adds Language Options

by | February 1st, 2016 | Posted in Pay Per Click | Comments (0)

Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.

Nov 18

PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions

by | November 18th, 2015 | Posted in Pay Per Click | Comments (0)

  I was recently in Dallas, Texas for the State of Search conference put on by DFW SEM to give a talk on using pay per click advertising for promoting content. My presentation is titled “The PPC Advantage for Content Marketing – Initiatives that Increase Audience Reach and Conversions “.

Oct 28

Google AdWords Turns 15 Years Old. Happy Birthday!

by | October 28th, 2015 | Posted in Pay Per Click | Comments (0)

Today is milestone day for Google AdWords as it turns 15. The little engine that could, definitely did. And in a big way as Google is the largest search engine and has one of the most powerful ad networks around. Google even created an Infographic to commemorate the occasion. You can scroll down to see […]

Aug 31

The Complete Guide to Google AdWords Structured Snippets Ad Extensions

by | August 31st, 2015 | Posted in Pay Per Click | Comments (1)

Structured Snippets Guide Table of Contents Preface and Launch Notes How To Find Structured Snippets The Makeup of a Structured Snippet – Headers – Values – Device Preference – Start/End Dates and Scheduling Account, Campaign & Ad Group Level Running Multiple Structured Snippets & Order Priority Examples Review Process Time-frame Final Thoughts Preface For the […]

Aug 11

New Keywords Tab Segmentation Showing in Google AdWords Accounts

by | August 11th, 2015 | Posted in Pay Per Click | Comments (1)

  +Finally. “Finally”. [Finally]! It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift. We spotted a different layout this week in a new client account that streamlines access to the different keyword reports that most […]


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