6 Frightening Tales from Paid Search

Paid Search. Nothing seems to strike fear into the heart of a client quicker then the mention of those two horrifying words.

Bring up Search Engine Optimization? No worries; they all want their sites to show up organically.

Link Building? With a little explanation on the intricacies, most see the value these important links play in gaining online exposure.

Social Media? Of course they are interested, it’s the new rage…and if all the cool kids are doing it, they don’t want to miss out on the action.

But the moment you mention Paid Search, a surprisingly large percentage react like you just asked them to sign their soul over to Beelzebub, the dark lord himself. No other Search Marketing medium gets the types of horrified reactions that Paid Search does. This is especially true for small businesses and local clients that have little experience in marketing their businesses online.

But why is that? Why do so many run away screaming like frightened little school kids from this effective and proven form of online advertising? (more…)

After several false starts, today Microsoft and Yahoo announced a 10 year deal which will see Microsoft power Yahoo search while Yahoo will “become the exclusive worldwide relationship sales force for both companies’ premium search advertisers,” according to a joint statement released by both companies. This new agreement is expected to go into effect sometime in 2010.

Bing Search Engine

Yahoo

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At WebRanking, we are dedicated to enhancing our own knowledge in the industry we love. So on Thursday and Friday of this week, July 16th & 17th, I will be out of the office attending the Google AdWords™ Seminar for Success in Minneapolis. This is an Advanced Level Training Seminar designed to educate experienced advertisers in the successful management and creation of premium Google AdWords Pay Per Click (PPC) campaigns.

Google AdWords Seminar in Minneapolis

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