Archive for the ‘Pay Per Click’ Category

Jun 19

The New Normal of Paid Search Ads

SMX Advanced is a high-level search engine marketing conference that takes place in Seattle every year in June. This was the 11th year and I was honored by being invited to participate again!   Ginny Marvin from Marketing Land moderated the “A Year of Change In The Online Ad Universe” session for which my presentation […]

Mar 10

The Portland Guide To PPC [presentation]

I recently had the privilege of presenting at Engage Conference (formerly SearchFest) in Portland for the SEMpdx group. I was part of the “Paid Search: Origins” session that was moderated by Mr. Todd Mintz and also included Ada Pally. My presentation for this session is titled “The Portland Guide To PPC”. In it I take […]

Sep 30

Rivers Of Opportunity: Creating PPC Account Structures That Produce Performance Pools

by | September 30th, 2016 | Posted in Conferences and Seminars, Pay Per Click | Comments (0)

I recently had the privilege of presenting at SMX East in New York on pay per click for a “Creating The Ideal Account Structure” session that was moderated by the highly respected Brad Geddes and also included Susan Wenograd and Justin Freid. My presentation for this session is titled “Rivers Of Opportunity: Creating PPC Account […]

Jul 20

Top 25 Most Influential PPC Experts of 2016

by | July 20th, 2016 | Posted in Pay Per Click, WebRanking News | Comments (0)

  PPC Hero just put out their yearly “Top 25 Most Influential PPC Experts” list for 2016. And our very own James Svoboda made the list again for the 3rd time, ranking 15th this year. It’s a great honor to make the list and the rest of us here at WebRanking congratulate James for this […]

Jun 30

The Changing Landscape of Paid Search

SMX Advanced has long been regarded as the mecca for search engine marketers. Its known for being the source for “advanced” level content and breaking search news. This year I was given the honor of participating in not one session, but two!   While I was originally there to present for the 9 Billion Ads […]

Feb 01

AdWords Updates Structured Snippets Headers and Adds Language Options

by | February 1st, 2016 | Posted in Pay Per Click | Comments (0)

Google quietly rolled out a few updates to the AdWords Structured Snippets ad extension recently. These changes took the form of adding a new “Models” Header, removing the Black Friday and Cyber Monday options, and adding Languages to choose from.

Nov 18

PPC for Content Marketing – Initiatives that Increase Reach, Engagement and Conversions

by | November 18th, 2015 | Posted in Pay Per Click | Comments (0)

  I was recently in Dallas, Texas for the State of Search conference put on by DFW SEM to give a talk on using pay per click advertising for promoting content. My presentation is titled “The PPC Advantage for Content Marketing – Initiatives that Increase Audience Reach and Conversions “.

  • SEM PDX

    Board Member

  • Co-founder

WebRanking Newsletter

Sign up to stay up to date on the latest digital marketing news, trends and strategies.



No thanks I don't to want stay up to date

image descriptionWe started working with WebRanking about 11 years ago and they have been amazing. Read More...
Joe Geng - Superior Glove