Archive for the ‘Keyword Research’ Category

Feb 26

Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning

by | February 26th, 2016 | Posted in Content, Keyword Research, Minnesota Events | Comments (0)

I had the honor of presenting at a joint partnership search marketing workshop for MnSearch and MWMC in Minneapolis, Minnesota on content research, ideation and process. My presentation for this session is entitled “Forecasting and Foreshadowing Content Needs through Research, Analysis and Planning “. It’s a playful look at keyword research and content strategy.

Nov 14

From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy

by | November 14th, 2015 | Posted in Blogging, Keyword Research, Minnesota Events | Comments (0)

  I had the honor of presenting at the Minnesota Blogger Conference at St. Catherine University in St. Paul, Minnesota on blogging ideation and strategy. My presentation for this session is entitled “From Keywords to Content – A Data Driven Approach to Blog Ideation and Strategy“. It’s a delicious take on keyword research and content […]

Feb 28

Google AdWords Keyword Tool Update: Adds New Features & Changes UI

by | February 28th, 2012 | Posted in Keyword Research, Tools & Software | Comments (6)

If you have used the Google AdWords Keyword Tool lately, chances are you stumbled upon a few newly added features. If you haven’t, then you should check them out. The biggest change you will notice is when you do a search for a keyword or phrase, next to your results will be a small down […]

Jul 16

Understanding Google AdWords Pay Per Click Keyword Match Types: Exact, Phrase, Broad, and +Modified +Broad

by | July 16th, 2010 | Posted in Keyword Research, Pay Per Click | Comments (28)

Yes! It finally happened. Earlier this week, on July 14th, Google AdWords rolled out their new Broad Match Modifier (BMM) keyword matching option to all of their advertisers in the United States. Since BMM had previously only been available to AdWords advertisers in the UK and Canada, it’s release to US campaigns is something that […]

Jun 23

Google’s Keyword Broad Match Modifier: The AdWords PPC Targeting Savior

by | June 23rd, 2010 | Posted in Keyword Research, Pay Per Click | Comments (16)

First off, before I get into praising (below) the new Google AdWords’ Broad Match Modifier (BMM), let me state for the record that I have been extremely disappointed with Google’s “Expanded Broad Match” since it’s inception! Why? Well, when Google AdWords first changed their normal Broad Match keyword targeting to this Expanded Matching option, I […]

Oct 09

Yahoo No Longer Supports the Meta Keywords Tag

by | October 9th, 2009 | Posted in Keyword Research, Search Engines | Comments (0)

During the a Search Engine Q&A session at the SMX East conference in New York this week, Yahoo officially announced that they have stopped supporting the meta keywords tag as an ranking factor in their web search algorithm. Yahoo was the last major search engine to openly admit that it was an element of their […]

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