Archive for the ‘Analytics and Conversions’ Category

Is Lead Fraud, Click Fraud 2.0? A New AdSense Scam Targeting Google AdWords Display Network Advertisers

Tuesday, October 19th, 2010
What do Google AdWords PPC, Fake Leads, Click Fraud and Identity Theft Have in Common?

What does Pay Per Click Fraud, Fake Leads and Identity Theft have in common? Answer: The Google AdWords Display Network

Ladies and gentlemen: the story you are about to read is true. Not even the names have been changed to protect the innocent. What follows is an account of what at first seemed like a few fraudulent leads, but upon closer inspection included stolen personal information, unscrupulous AdSense publishers and a blind eye turned by those making money through these deceptive means.

Google AdWords Display/Content Network

Google AdWords Display Network (formerly the Content Network)

Following, are just the facts…

The purpose of this post is to draw attention to a fraudulent and deceptive practice that WebRanking has recently been a victim of involving:

  • the Google AdWords Display Network – the advertising platform that this fraud manipulated on.
  • a Google AdSense affiliate – google_ad_client = “pub-7355375012544009″; who utilized and connected to sites such as worldtool.net and bikini-wall.com.
  • Ngoc Ha Nguyen, WorldTool.net and server4vn.com – The alleged offending entities.
  • Blogspot.com (aka Blogger.com) – a Google owned property that facilitated and hosted some of the AdWords ads that generated Fraudulent Clicks and Leads.
  • Click Fraud – the manner in which We, and most likely other AdWords advertisers, have been defrauded.
  • Identity Theft – Stolen personal information of identity theft victims were used to generate fake web leads through this scam.
  • WebRanking has made an honest and sincere attempt to understand this scam, connect as many of the details together as possible, and make this information available in it’s true form.

    However, only Google has the data regarding the true identities of AdSense publishers, Blogspot account holders, fraudulent visitors’ IP addresses and the parties whom benefit financially from this fraud.

    If you believe that you may have been a victim of click-fraud through the Google Display Network that resulted in fraudulent leads, please contact Google directly.

    Leads for top level, well known brands, at least for our boutique search agency, don’t come around every day. Or even every month for that matter. And when they do, they usually don’t fill out the “Free Consultation” request form.

    And you certainly don’t get 9 in a one week time period.

    In The Beginning…

    Continue reading “Is Lead Fraud, Click Fraud 2.0? A New AdSense Scam Targeting Google AdWords Display Network Advertisers” »

    The Flaw in Google Analytics "Goal Position Change"

    Friday, October 23rd, 2009

    google-analyticsRecently, Google Analytics made an update to their Goal Conversion Tracking system that allows you to rearrange and change the position of your goals by simply selecting a different spot in a dropdown menu. At first glance earlier today, this new feature seemed to be an easy way to rearrange your goals to your preference so that you can see the goals that you want, where you them. But after testing it further I realized that is has a major flaw that you need to be wary of: Loss Corruption/Confusion of Goal History Data
     

    Reordering your Analytic Conversion Goals became too simple…

    Change the Position of any of your 20 Web Analytics Goals

    Change your Analytics Goal Positions easily by selecting another dropdown menu option

     
    Why this is significant

    Continue reading “The Flaw in Google Analytics "Goal Position Change"” »

    Google Analytics Expands to 20 Goals and allows Goal Position Change

    Friday, October 23rd, 2009

    google-analyticsThe team at Google Analytics has recently made an announcement stating that “Google Analytics Now More Powerful, Flexible And Intelligent”. This system update has many new features, but the 2 that have been on my web analytics “Wish List” for some time are: 
     

        • More Goals Per Profile – Now 20!
        • Rearrange & Sort Goal Order

       
      20 Goals instead of just 4 – That’s 500% more Useful and 1,000% Simpler!

      Google Analytics now allows 20 Goals and Change Position feature

      Google Analytics now allows 20 Goals and Change Position feature

      Continue reading “Google Analytics Expands to 20 Goals and allows Goal Position Change” »