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Google Analytics Event Tracking: All Calls, Emails, and PDFs
*December 2017 Update for gtag.js Event tracking is important on a website. It’s the only way to track user engagement. There are certain links that don’t naturally trigger any kind of tracking via Google Analytics, whether you’re using async (ga.js) or universal analytics. The most common are: PDF Downloads – <a href="someurl.pdf">Download my PDF</a> Mailto […]
Continue Reading "Google Analytics Event Tracking: All Calls, Emails, and PDFs" »Analytics is Turrible by Charles Barkley
by James Svoboda | February 17th, 2015 | Posted in Analytics | Comments Off on Analytics is Turrible by Charles Barkley
Charles Barkley made some recent comments on the use of Analytics in professional sports. In particular, “Analytics was Crap”, seemed to be a poor way to describe an entire industry. Over all we found them, well, just Turrible.
Continue Reading "Analytics is Turrible by Charles Barkley" »Is Lead Fraud, Click Fraud 2.0? A New AdSense Scam Targeting Google AdWords Display Network Advertisers
Ladies and gentlemen: the story you are about to read is true. Not even the names have been changed to protect the innocent. What follows is an account of what at first seemed like a few fraudulent leads, but upon closer inspection included stolen personal information, unscrupulous AdSense publishers and a blind eye turned by […]
Continue Reading "Is Lead Fraud, Click Fraud 2.0? A New AdSense Scam Targeting Google AdWords Display Network Advertisers" »The Flaw in Google Analytics “Goal Position Change”
Recently, Google Analytics made an update to their Goal Conversion Tracking system that allows you to rearrange and change the position of your goals by simply selecting a different spot in a dropdown menu. At first glance earlier today, this new feature seemed to be an easy way to rearrange your goals to your preference […]
Continue Reading "The Flaw in Google Analytics “Goal Position Change”" »Google Analytics Expands to 20 Goals & Allows Goal Position Change
by James Svoboda | October 23rd, 2009 | Posted in Analytics, Tools & Software | Comments Off on Google Analytics Expands to 20 Goals & Allows Goal Position Change
The team at Google Analytics has recently made an announcement stating that “Google Analytics Now More Powerful, Flexible And Intelligent”. This system update has many new features, but the 2 that have been on my web analytics “Wish List” for some time are: More Goals Per Profile – Now 20! Rearrange & Sort Goal Order […]
Continue Reading "Google Analytics Expands to 20 Goals & Allows Goal Position Change" »Pages:1