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Announcing CRO Chat: A Weekly Open Discussion About Digital Conversions

Have you ever wanted to have a conversation with someone, or a group of people, about digital conversions, web analytics and measurement, human behavior and website engagement, visual and psychological persuasions online, usability (UX), and the optimization process for increasing conversions known as CRO?

If any of these topics peek your interest, then #CROchat is just the thing for you!

#CROchat: a reoccurring discussion about conversion focused topics

On Thursdays, at Noon Eastern time (12 pm), we’ll be hosting an open conversation where the main topics will be all of our favorites from the world of CRO and measurement.

Who Should Participate?

CRO Chat is for all levels of digital professionals. For those who are just starting out, or in another marketing vertical, you will be able to learn tips and best practices that will provide the knowledge to help avoid CRO mistakes and pitfalls. If you are a seasoned CRO expert, you’ll likely find the open discussion format thought provoking and will bring new ideas to you attention. All participation is welcome.

Justin Rondeau Editor and Evangelist for

Justin Rondeau

Who will be hosting #CROchat?

CRO Chat will he hosted each week by either Justin Rondeau, Editor & Evangelist for, or myself. More can be found on Justin and me below.

Join us on Thursday March 29th for our first #CROchat!

Our first chat is scheduled for March 29th and the topic will be “Tips and Best Practices for Solid CRO”. Join us!

ion interactive logo

History of CRO Chat

CRO Chat was originally hosted by Ion Interactive at the beginning of 2010, but they were unable to continue in it’s original form in 2011 and the chats were no longer held.

When researching current hashtags and chats to participate in early this year it became clear that #CROchat needed to make a comeback. I decided to reach out to Ion to see if they would mind it I got the ball rolling again. They were very encouraging and more than willing to provide assistance.

About James Svoboda

James is currently the CEO and Managing Partner at WebRanking, Co-Founder and Vice President of the Minnesota Search Engine Marketing Association (, and a contributor to Marketing Land. He can be found online at Twitter, Google+, and LinkedIn.

About Justin Rondeau

Justin is Editor & Evangelist for He is also a trainer with hands-on testing and conversion optimization in both B2B and ecommerce, Rondeau’s goal is to inspire and educate more marketers to optimize their email campaigns and web sites via testing. He can be found on Twitter, Google+, and LinkedIn.

Which Test Won logo


Which Test Won is the #1 weekly evangelizing in conversion optimization — in particular through A/B and multivariate testing.

About ion interactive

ion interactive provides enterprise post-click marketing software & services to hundreds of customers worldwide. ion’s LiveBall technology puts your marketing team in direct control of your campaign pages — from content to testing and optimization. The result is unprecedented agility and ROI performance across a wide array of marketing disciplines.


Share your thoughts on CROchatSo what do you think about the upcoming #CROchat? Do you have any topics that you’d like to see us cover? Feel free to let us know in the comments below.

If you like this post and want to find others related to it, then you can find me on Google+, LinkedIn and Twitter:

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Reader Comments

  • Craig Sullivan | March 20, 2012


    Could we have some guest speakers (e.g. Amy africa on mobile conversion) who cover a subject area or are good at immediate answers and tips.

    I’d be up for doing a Q&A on a few topics myself – let me know your thoughts.

    I’d also be keen to hear ‘editorial’ policy and sponsorships situation – quite a few companies on the list and I appreciate balance in the thrust and impartiality of any discussion. Just keen to hear your thinking.


  • James | March 20, 2012

    @Craig Sullivan,

    We’re up for guests to be interviewed in a Q&A format. We have a few initial topics already worked out, but are interested in other CRO professionals to get involved.

    As to “editorial policy” – #CROchat is an open discussion where everyone is free to participate. Justin and myself will be hosting and asking the questions, but participants are welcome to add their input as they are so inclined.

    For the “sponsorships situation” – Since CRO Chat is an open platform, we are not going to take on Chat sponsors. Ion Interactive and Which Test Won have both stepped up to participate and help push the chat forward based on their own passion and commitment for CRO. That being said, neither have made a monetary overture or pushed for a commercially biased agenda, and have both been extremely great in helping kick start #CROchat.

    To get a better idea of the type of community and format of #CROchat, I’d suggest checking out #PPCchat ( to give yourself a feeling for what this chat is intended to be… but with it’s own unique personality:)

    Best wishes,

  • Craig Sullivan | March 20, 2012

    Great – thank you for such a detailed and useful response.

    Look forward to next week.



  • Victoria | May 16, 2012

    I agree with Craig on the idea of guest speakers. I have never kept up to date when it comes to things such as this so I am going to take a look at a few of the chats that are already posted. It seems like a phenominal idea. I’ll give you more feedback once I check them out.

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