In June of 2010, Google AdWords released their new keyword matching option called Broad Match Modifier. They did so without offering a simple or easy way for PPC advertising professionals to convert existing keywords to these new BMM versions.

Pay-Per-Click managers know that creating or converting keywords into BMM versions for Google AdWords can be a major pain in the @$$. You typically would have to either edit each keyword by hand or use a one of the existing keyword modifier tools. These tools would require you to copy your search term list into an excel spreadsheet or web-based form that would help to perform the modifications, then you would have to copy them back into AdWords or AdWords Editor. These are handy and have a couple of interesting features, but I’ve never found one that is as easy to use as the process I discovered almost by accident.

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I’ve got to be honest. I don’t LOVE Seattle.

Yeah, I know…weird, huh? I mean who doesn’t love Seattle?

Well, this guy.

Now don’t get me wrong, I “like” our big brother up North, but growing up in Portland, over the years you kind of get tired of being that “other city” in the Pacific Northwest.

Yeah, yeah…Microsoft, Starbucks, Boeing, Space Needle, Nirvana. Seattle this, Seattle that. Blah, blah, blah.

Sour grapes? Sure, but it doesn’t help matters that the local Portland TV stations force feed us Mariners baseball in the summer and make us watch Sea Squawk football instead of giving us the better national match up on Sundays. I’m sorry, my allegiance is with the Blazers and the Timbers.

And besides, at least we still have an NBA team. (Ok, that was a bit harsh)

Continue reading “SMX Advanced – A Portlander’s Guide of Where to Eat and Drink in Seattle” »