Mar 19

A Walk Through Guide to Mobilizing Your Site

by | March 19th, 2015 | Posted in Mobile | Comments (0)

April 21, 2015….that’s the deadline. Google has flat out said “mobilize your site now or we’ll kick you off the Internets!”

OK, so maybe they didn’t say it like that verbatim, but more or less. My favorite co-worker with a name that starts with C, Chris Lister, covered Google’s announcement and what it means to you in depth with his post “Google’s New Mobile Friendly Algorithm Update“. So I won’t bore you with those details.

What I will bore you with is what we (and by we I mean I) did to our own site to make it pass the Mobile-Friendly Test. If you’ve got what it takes, you can follow along and attempt to do it on your own site.

Forewarning! This is Going to Suck!

Assuming you’ve already run your site through that test and have seen that it failed miserably, what can you do? Well if you don’t know anything about HTML or CSS…nothing…you’re screwed. Close down your business, it’s washed up.

Mar 10

Google’s New Mobile Friendly Algorithm Update

by | March 10th, 2015 | Posted in Search Engines | Comments (2)

Having a mobile friendly website might be one of those items that’s been on your to-do list, but was never a real priority and kept getting pushed back for more “important” tasks. You might regularly brush aside mobile recommendations from your web designer or digital marketing agency, or feel that mobile isn’t an important facet for your online business.

Well, if Google is to be believed, this procrastination could end up hurting you on April 21st, when mobile friendliness is officially introduced as a new organic ranking signal.


The Announcement

On Thursday, February 26th, 2015 Google posted a blog article entitled “Finding more mobile-friendly search results”. You can read the complete announcement post here.

The key section we want to cover is, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.”

Feb 23

Searchfest 2015: Your Guide to Eating & Drinking in Portland

by | February 23rd, 2015 | Posted in Conferences and Seminars, Portland Events | Comments (0)
Our annual guide for where to eat and drink for Searchfest.

Our annual guide on where to eat and drink while attending Searchfest.

It’s February which means SEMpdx’s Searchfest is right around the corner, and with it is our updated for 2015 Guide to Eating and Drinking in Portland.  Once again I’ve updated this guide with some great spots located close to the Sentinel (formerly Governor) Hotel where you can enjoy a meal, find a great happy hour special, grab a cocktail or quench your thirst with one of Portland’s fine craft beers.

Beer Me

Let’s start off with my true love. Beer.

Almost every Portland restaurant and bar is going to offer at least a couple fantastic local beers for you to try. This is Beervana, and our great city has more breweries per capita than any other city in the world.

Given the option, brews from local breweries like Laurelwood, Gigantic, Breakside, Ninkasi, Fort George, Boneyard and Hopworks are always a sure bet.

Feb 18

We Answer the 7 Questions Agencies Never Want You to Ask

by | February 18th, 2015 | Posted in Search Marketing Blog | Comments (0)
Agencies don't want to hear these questions...

Agencies don’t want to hear these questions…

A few weeks ago there was an excellent blog post by David Rodnitzky on Marketing Land titled “7 Questions Agencies Never Want You To Ask In The Sales Process”.

Looking over these questions we certainly can understand why some agencies might be hesitant to answer these questions. As mentioned in the article, while these questions might be very reasonable, they do pose as Catch-22s for an agency to answer.

And face it, complete transparency can be scary.

Never ones to shy away from a difficult question, for better or for worse, we’ve decided to tackle head on all 7 of the questions no agency wants to be asked in the sales process.

Here goes…

Jul 24

29 Takeaways from MozCon 2014

by | July 24th, 2014 | Posted in Conferences and Seminars | Comments (2)

This year was the first time I have been to MozCon. I can honestly say that I hope it won’t be my last!

As I was sitting and listening to the speakers, I thought to my self “I wonder how many people will be writing recap blogs about this?” Then Dr. Pete Meyers gave me a great idea while going over his presentation “How to Never Run Out of Great Ideas.” Now, when I say he gave an idea, I just mean that something in his presentation made something click in my head.

I figured there will be 101 different “What I learned from MozCon” and “MozCon 2014 Recap” posts, so I had to come up with something different, something unique, something no one had done before. With that, I came up with THE idea. And here it is.

29 (literal) Takeaways from MozCon 2014

Apr 27

PPC Bidding Strategies: from Foundational to Flexible

HeroConf 2014

HeroConf 2014 in Austin, Texas

 
HeroConf 2014 in Austin, Texas I'm Attending BadgeThis week I have the honor of presenting at the HeroConf in Austin, TX in the “More or Less: Flexible Bidding Strategies” session. My presentation for this session is entitled “PPC Bidding Strategies: from Foundational to Flexible“.

Here is the full powerpoint presentation for you to reference. I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

Feb 27

Creating Linear Models that Lead to Successful PPC Campaigns

Last week I had the honor of presenting at the SEMpdx’s SearchFest in Portland, Oregon in the “#Fail Free PPC” session. My presentation for this session was entitled “Creating Linear Models that Lead to Successful PPC Campaigns“.

Here is the full powerpoint presentation for you to reference. I hope you enjoy it!

 

View this this presentation or other presentations from WebRanking on Slideshare.net

Feb 17

Searchfest 2014: Your Guide to Eating & Drinking in Portland

by | February 17th, 2014 | Posted in Conferences and Seminars, Portland Events | Comments (1)

WebRanking’s Guide for Eating & Drinking in Portland


SEMpdx’s Searchfest is right around the corner and WebRanking is excited to play a role in what we consider to be the best one day digital marketing conference anywhere. Our founder Tony Svoboda is on the SEMpdx’s board of directors, while our CEO James Svoboda will be speaking at Searchfest for the first time.

So, you might ask, what is WebRanking’s most tenured non-Svoboda contributing this year to make Searchfest awesome?

Glad you asked.

Jan 14

The 5 Hard Truths of Content Development

by | January 14th, 2014 | Posted in Blogging, Content | Comments (1)

It’s the start of a brand new year which means new beginnings and resolutions. For some of you this is also the time you commit (once again) to making content a priority for your website and blog.

So to prevent another year of unfulfilled resolutions and empty blog posts, we present the 5 Hard Truths You Need to Know Before Committing to Content Development.

#1. It Isn’t Supposed to be Easy

If good content was easy to create, you’d already have a blog filled with great posts and probably wouldn’t need to be reading this article.

The truth is that quality content is time consuming (don’t ask how long it has taken me to write this post). Good content requires creativity, diligence and commitment. Producing consistently good content should frequently be a pain in the ass.

But if you are a marketer, isn’t that why you got into this business? Didn’t you want to be creative, and produce consistently great work while adapting to new trends and strategies?