Aug 31

The Complete Guide to Google AdWords Structured Snippets Ad Extensions

by | August 31st, 2015 | Posted in Pay Per Click | Comments (0)

Google AdWords Ad Extension Structured Snippets

Google AdWords Ad Extension Structured Snippets


For the past several years Google AdWords has been releasing new ad extensions that were meant to expand the details that advertisers can “Add-On” to their various ads. Ad Extensions including Sitelinks, Callouts and Review Extensions, while limited in their own right, each provide more ad copy for ads that have an ad rank high enough to be listed in the top 3 spots of search results.

Google AdWords Text Ad with 4 Ad Extensions

Google AdWords Text Ad with 4 Ad Extensions

Aug 19

How-To Fix a WordPress Site That Has Been Hacked and Leaving Spam Pages

by | August 19th, 2015 | Posted in Tools & Software, Web Development | Comments (0)

wordpress-hacked-fixed

We have seen several WordPress sites that have been hacked recently, and it’s been ugly for SEO. One particular client with a WordPress installation had 80 pages inserted into their site, and the worst part is we didn’t know because we couldn’t see the pages in the admin!

Now, I don’t know how in the world they hacked the site, nor how the heck they created pages that don’t show up in the admin, but I’m going to go over how to check your own site for this, and how to remove those pages and steps you can take to hopefully keep them gone.

Has My WordPress Site Been Hacked?

Aug 12

New Change in Google : This IS Going to Affect Your Small Business!

by | August 12th, 2015 | Posted in Local Marketing | Comments (0)

I’m frustrated as I do a multitude of searches this morning and search after search after search shows this new 3-pack for local listings across various cities in search results. I’m frustrated as a search marketer, but I’m even more frustrated for my clients and those small businesses that have worked so hard to gain trust and authority and earned their spot on page one of Google.

Aug 11

New Keywords Tab Segmentation Showing in Google AdWords Accounts

by | August 11th, 2015 | Posted in Pay Per Click | Comments (0)

 
+Finally. “Finally”. [Finally]!

It appears that after years of providing a clunky and unintuitive keyword segmentation experience, that the Google AdWords Keyword Tab is, yes, finally getting a much needed usability facelift.

We spotted a different layout this week in a new client account that streamlines access to the different keyword reports that most PPC managers use on a daily basis:

New Google AdWords Keywords Tab Segmentation

New Google AdWords Keywords Tab Segmentation

Jul 23

38+ Takeaways from MozCon 2015

by | July 23rd, 2015 | Posted in Conferences and Seminars | Comments (4)

MnSearch Summit Speaker First Tweets

Time for the 2nd annual “Takeaways from MozCon” SWAG edition. This year the competition for the best / most unique SWAG was fierce. We made it through to the last day with everything they could throw at us. Let’s not waste any time, let’s dig right in and review the 38+ items from MozCon (38 plus because I counted multiple items, like stickers, as one).

38+ (literal) Takeaways from MozCon 2015

May 27

Google Analytics Event Tracking: All Calls, Emails, and PDFs

by | May 27th, 2015 | Posted in Search Marketing Blog | Comments (0)

Google Analytics Event Tracking

Event tracking is important on a website. It’s the only way to track user engagement. There are certain links that don’t naturally trigger any kind of tracking via Google Analytics, whether you’re using async (ga.js) or universal analytics. The most common are:

  • PDF Downloads – <a href="someurl.pdf">Download my PDF</a>
  • Mailto (Email) Links – <a href="mailto:someone@gmail.com">Email Me</a>
  • Phone Links – <a href="tel:+18885556792">Call Me</a>

There are a couple ways to track these. You can use Google Tag Manager to create a tag then make a rule. I’m not yet a GTM expert. I personally like good old fashioned jQuery.

How It Used To Be Done

Apr 28

First Tweets from 57 PPC Authorities – #HeroConf 2015 Edition

by | April 28th, 2015 | Posted in Pay Per Click, Portland Events | Comments (0)
First Tweets from 57 PPC Authorities #HeroConf 2015 Edition

First Tweets from 57 PPC Authorities #HeroConf 2015 Edition

 
In honor of #ppcchat and one of my favorite conferences, I thought we’d take a look at how some of my favorite people got started on Twitter. I don’t think I really need to say more, so just take a stroll down Twitter memory lane…

57 First Tweets

Apr 10

Hero Conf 2015: Your Guide to Eating & Drinking in Portland

Hero Conf

For those of you visiting Portland for the first time, you may have heard a few things about our city but were maybe afraid to ask if they were true. First off, the answer is yes, we do like to keep it weird (and beered) here.

Yes, it rains…a lot and us locals don’t use umbrellas (we own hoodies).  Yes, IFC’s Portlandia is sometime a little too accurate of a representation on how we live.  Yes, we are obsessed with beer, biking, coffee and the Trailblazers. And, yes, it’s really green here and you will find that the air we breath is some of the best in the country.  Beyond being where dreams of the 90’s are still alive, Portland has also become a destination city for restaurants, food carts, local beers, distilleries and wines.  No wonder we were one of the most moved to destinations in the United States.

So in an effort to ensure that your visit to the Rose City (or Rip City to us Portland Trailblazer fans) is done right, this native Portlander has put together a guide on where you need to eat and drink in Portland while at the Hero Conf.

I’ve got some great spots located close to the Hilton Portland & Executive Tower, along with some other destinations worth the cab fare, where you can enjoy a meal, find a great happy hour special, grab a cocktail or quench your thirst with one of Portland’s fine craft beers.

Mar 19

A Walk Through Guide to Mobilizing Your Site

by | March 19th, 2015 | Posted in Mobile | Comments (0)

April 21, 2015….that’s the deadline. Google has flat out said “mobilize your site now or we’ll kick you off the Internets!”

OK, so maybe they didn’t say it like that verbatim, but more or less. My favorite co-worker with a name that starts with C, Chris Lister, covered Google’s announcement and what it means to you in depth with his post “Google’s New Mobile Friendly Algorithm Update“. So I won’t bore you with those details.

What I will bore you with is what we (and by we I mean I) did to our own site to make it pass the Mobile-Friendly Test. If you’ve got what it takes, you can follow along and attempt to do it on your own site.

Forewarning! This is Going to Suck!

Assuming you’ve already run your site through that test and have seen that it failed miserably, what can you do? Well if you don’t know anything about HTML or CSS…nothing…you’re screwed. Close down your business, it’s washed up.

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